Comment - Wehring's Way - The Message Needs Shooting

By Olly Wehring | 16 August 2013

Generic marketing, like the editorship of just-drinks, is a tough gig. The promotion of a category - rather than a specific brand within a category - is certainly a road well-travelled: The experiences of those who have tried suggest that said road contains perils and pitfalls.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Generic marketing, like the editorship of just-drinks, is a tough gig. The promotion of a category - rather than a specific brand within a category - is certainly a road well-travelled: The experiences of those who have tried suggest that said road contains perils and pitfalls.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page