Comment - There Ain't No Party Like a Pernod Ricard H1 Party
For Pernod Ricard, if it's brown, it sells in China
The atmosphere here at Pernod Ricard's Paris headquarters feels almost celebratory. Not only is the sun out, and the kids are on half-term, but it might just be the release of the wine and spirits company's half-year results earlier today that has given employees here a spring in their step on this February Thursday.
At the lunchtime press conference, CEO Pierre Pringuet and MD of finance, Gilles Bogaert, struggled to hide their cheer – indeed, Pringuet's stifled yawns suggest there may have been a party last night.
Pernod can't really be blamed for being quite so chipper – after all, organic growth in sales of 7% in the six months to the end of December, and net profits up by 10%, helped convince the company to up its full-year profits guidance. The move is all the more impressive when one considers how bullish Pringuet had sounded back in October, when he said he expected profits from recurring operations to rise by "close to 6%" for the current fiscal year. Raising that to “close to 7%” today could have been coupled with a party popper or two.
The geographical source of Pernod's joy has to be China – granted, the first half of the fiscal year benefited from the earlier Chinese New Year, but that fact alone would struggle to keep all the plaudits for a massive 23% leap in operating profits. Put bluntly, in China, if it's brown it sells. With each set of details per dark-spirited brand, Pernod highlighted its success in the east – Chivas, Ballantine's and Martell all prompted adjectives like “remarkable” and “double-digit”.
In Europe, meanwhile, the company is toasting an economic recovery of sorts, with consumers “returning to premium drinks”, said Pringuet. Any sign of growth in this tough market warrants credit, and Pernod knew it, as they posted a 2% lift in sales in the region, excepting France. Sales in Pernod's home nation performed even better, rising by 5%.
There were two clouds in the sky, however – although neither will stop the party. The results this morning were followed swiftly by a marked slide in Pernod's share price, a move which, like Diageo's Paul Walsh last week, left Pringuet confused. “I don't really know why,” he told the press, “but when most companies announce a good set of figures, their share price subsequently falls”. Could it have been linked to Pernod's 11% increase in A&P spend in the half-year? After all, A&P expenditure is profit going elsewhere.
Secondly, although the company crowed about reducing its debt in the six-month period – down by EUR864m to EUR9.72bn – will any possible auction for Beam Global Spirits & Wines' brands come around too quickly for the French firm? Considering its size, Pernod will certainly want to be seen to be a player in the M&A arena, but the company is unlikely to feel too comfortable about cranking its debt up so soon after it's been so proud of bringing it down.
That's for tomorrow, though – tonight, they party in Paris.
Pernod Ricard USA pledged to continue to fight against a competitor's use of the 'Havana Club' name in the US for non-Cuban rum following today's controversial ruling by a three-judge panel of the US ...
Bacardi USA, Inc. today applauds the US Court of Appeals for the Third Circuit for its unanimous decision in favor of Bacardi in connection with its packaging and marketing of Havana Club rum in the U...
- Cuba-US Normalisation: Bacardi, Pernod Winners?
- Review of the Year 2014 - Part IV: Spirits
- Comment - The Appeal and Perils of Craft
- Sustainability in Wine - Part I
- Time is Right for Refresco Gerber Exit
- Belvédère to sell assets, streamline portfolio
- Belvedere vodka tie-up over new James Bond film
- Diageo ups focus on China with Mortlach roll-out
- Diageo rolls out Beckham's Haig Club to US
- Diageo welcomes verdict on Crown Royal "confusion"
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- The IWSR Forecast Report - 2014-2019 Global Review
- Global Tequila Market 2014-2018
- just-drinks on-trend: Craft beer - fortunes and future