Comment - The 'Purple' Secret of Nichols' Success

By Michelle Russell | 13 January 2011

As Nichols predicts profits and sales for 2010 to come in ahead of expectations, there seems to be no doubt that the fruity purple beverage known as Vimto has provided the sparkle for the soft drink maker's success.

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As Nichols predicts profits and sales for 2010 to come in ahead of expectations, there seems to be no doubt that the fruity purple beverage known as Vimto has provided the sparkle for the soft drink maker's success.

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