Comment - The Losh Cause - It's Nifty to be Thrifty

By Chris Losh | 1 June 2010

The ideas of rebirth from death, or purification through pain are as old as human life itself. And, certainly, this recession has been pretty merciless about sorting the wheat from the chaff. Poor businesses have gone under, over-leveraged ones have had to get economically realistic pretty fast, and even fairly solid businesses have had to reassess what they thought they were about. Those that are left now the dust has settled can probably congratulate themselves on being leaner, meaner and generally healthier than they realised.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

The ideas of rebirth from death, or purification through pain are as old as human life itself. And, certainly, this recession has been pretty merciless about sorting the wheat from the chaff. Poor businesses have gone under, over-leveraged ones have had to get economically realistic pretty fast, and even fairly solid businesses have had to reassess what they thought they were about. Those that are left now the dust has settled can probably congratulate themselves on being leaner, meaner and generally healthier than they realised.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page