Comment - The Game Plan has Changed for Coca-Cola Co and PepsiCo

By Michelle Russell | 1 April 2011

Diet Coke last week superseded Pepsi for the first time as the number-two-selling US soft drink, but is it now less about the headline brands for these firms and more about their broader strategies?

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Diet Coke last week superseded Pepsi for the first time as the number-two-selling US soft drink, but is it now less about the headline brands for these firms and more about their broader strategies?

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