Comment – Spirits – When is a Gin Not a Gin?
Author: Richard Woodard | 19 May 2011
The recent launch of a gin brand here in the UK has riled traditionalist gin fans. Richard Woodard believes the fuss is merited - calling a gin-like spirit gin is sure to get people's juices flowing, concedes Woodard. But, hey, why not call it a vodka and have done?
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
The recent launch of a gin brand here in the UK has riled traditionalist gin fans. Richard Woodard believes the fuss is merited - calling a gin-like spirit gin is sure to get people's juices flowing, concedes Woodard. But, hey, why not call it a vodka and have done?
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
Market research related to this article
Alcoholic Beverage Trends at Bars and Restaurants - US - April 2010
The restaurant recession continues, and when patrons do venture out of the house to drink they are drinking less....
Global market review of gin – forecasts to 2014
With over 30 data tables providing total consumption volume for all major markets and brands, this brand new first edition of our global market review of gin provides an excellent overview of the historic, present and future market for the sector. Th...
Spirits: The Market - US - September 2010
In this report, the second part of a two-part report on spirits, Mintel takes an in-depth market-centric view of the market. The consumer-centric view is covered in Mintel’s Spirits: The Consumer—U.S., August 2010....
