Comment - Spirits - US Vodka Wars throw up Strategy Conundrum

By Chris Mercer | 28 May 2013

The US vodka market remains a fierce battlefield. New products continue to flood the sector, while "predatory" pricing policies affect some US states. What should be the approach of established producers? Stand firm and persuade consumers to look beyond price, argues Chris Mercer

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The US vodka market remains a fierce battlefield. New products continue to flood the sector, while "predatory" pricing policies affect some US states. What should be the approach of established producers? Stand firm and persuade consumers to look beyond price, argues Chris Mercer

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