Comment - Spirits - (Burrough's) Reserve the Right to Innovate

By Chris Mercer | 16 July 2013

The most unexpected new product in the white spirits world so far this year has to be Burrough's Reserve, a sipping gin from Pernod Ricard's team at Beefeater. Chris Mercer looks at the launch of the new product, and what it says for the broader area of innovation in spirits.

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The most unexpected new product in the white spirits world so far this year has to be Burrough's Reserve, a sipping gin from Pernod Ricard's team at Beefeater. Chris Mercer looks at the launch of the new product, and what it says for the broader area of innovation in spirits.

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