Comment - Soft Drinks & Water - South Africa Looks for Soft Drinks Legacy

By Annette Farr | 8 June 2010

This week sees the FIFA World Cup kick off in South Africa. Whilst corporate sponsor The Coca-Cola Co looks set to score highly from the tournament, what of South Africa's indigenous soft brands? Annette Farr considers the opportunities the event will open up, both domestically and abroad.

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This week sees the FIFA World Cup kick off in South Africa. Whilst corporate sponsor The Coca-Cola Co looks set to score highly from the tournament, what of South Africa's indigenous soft brands? Annette Farr considers the opportunities the event will open up, both domestically and abroad.

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