Comment - Soft Drinks & Water - Poor Opportunities in India

By Annette Farr | 28 October 2010

India has been identified as an emerging market for the soft drinks industry. There are fledgling trade shows Fi India this month and Drink Technology in November. This year has also seen the inauguration of its first beverage association, Yet India is a complex country of cultures, class divide and extreme poverty, and Annette Farr has a cautionary comment for newcomers to the market.

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India has been identified as an emerging market for the soft drinks industry. There are fledgling trade shows Fi India this month and Drink Technology in November. This year has also seen the inauguration of its first beverage association, Yet India is a complex country of cultures, class divide and extreme poverty, and Annette Farr has a cautionary comment for newcomers to the market.

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