Comment - Soft Drinks & Water - Low-Calorie Carbonates Under Fire

By Ray Rowlands | 22 February 2011

Following the retirement of our soft drinks & water commentator, Annette Farr, at the end of last year, just-drinks has doubled up. Starting this month, we have two new columnists considering the state of the soft drinks & water categories. First up, Ray Rowlands from market research firm DrinksInfo takes a look at the opportunity afforded to low-calorie and no-calorie variants. However, the opportunity is marked by perils and pitfalls, Rowlands believes.

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Following the retirement of our soft drinks & water commentator, Annette Farr, at the end of last year, just-drinks has doubled up. Starting this month, we have two new columnists considering the state of the soft drinks & water categories. First up, Ray Rowlands from market research firm DrinksInfo takes a look at the opportunity afforded to low-calorie and no-calorie variants. However, the opportunity is marked by perils and pitfalls, Rowlands believes.

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