Comment - Soft Drinks & Water - Innocent on all Charges
Late last month, the Coca-Cola Co announced that it is set to take majority control of UK smoothie and juice producer Innocent. Sure enough, the cries of "sell-out" came thick and fast. But, Richard Corbett argues, the firm's tie-up with the world's biggest soft drinks company is not only a good thing; it's also vital for the brand's future growth.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Analysis - SABMiller's Australian issues continue
- PepsiCo to consider more re-franchising - CEO
- Focus - SABMiller's Q1 Performance by Region
- Analysis - Coca-Cola fails confidence test
- Brazil could have been worse - Coca-Cola Co CEO
- Diageo's Captain Morgan Facebook ad banned
- Sales, profits fall at Moet Hennessy in H1
- Alcohol retailer group appoints new chairman
- Champagne Nicolas Feuillatte appoints new CEO
- Beam Suntory's Laphroaig Select