Comment - Soft Drinks & Water - Energy Drinks Evolution
By Ray Rowlands | 10 May 2011
After bursting onto the scene a few years back, energy drinks have lost some of their early buzz. Ray Rowlands, from market research firm DrinksInfo, examines ways that drinks makers have sought to retain consumers' interest and how innovation could shape the future of the category.
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After bursting onto the scene a few years back, energy drinks have lost some of their early buzz. Ray Rowlands, from market research firm DrinksInfo, examines ways that drinks makers have sought to retain consumers' interest and how innovation could shape the future of the category.
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