Comment - Soft Drinks & Water - 4-MEI Inviting 'New Coke' Repeat?

By Ray Rowlands | 20 March 2012

A change in legislation in California this month has put The Coca-Cola Co and PepsiCo in a soft drink pickle. Ray Rowlands, for one, fears a case of history repeating itself.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

A change in legislation in California this month has put The Coca-Cola Co and PepsiCo in a soft drink pickle. Ray Rowlands, for one, fears a case of history repeating itself.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week

US: Senators demand action on energy drinks
US senators have sent a second letter to the Federal Drug Administration demanding it considers tougher restrictions on sales of energy drinks.

In the Spotlight - PepsiCo and the Race to the Top
PepsiCo's announcement on Tuesday that president John Compton has left to take over a truck-stop and travel-centre operator in Tennessee dropped the flag on fresh speculation over the group's hotly contested CEO ascension race.

Market research related to this article

Successes and Failures Case Study: Coca-Cola "Share a Coke" Campaign
The Coca-Cola ‘Share a Coke’ Campaign is part of Datamonitor’s Successes and Failures series. These case studies examine best-in-class examples of innovation and marketing, supported by Datamonitor’s consumer insight research, to act as inspiration....

PepsiCo Inc.: Consumer Packaged Goods Company Profile, SWOT & Financial Report
Canadean's "PepsiCo Inc.: Consumer Packaged Goods Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, competitive benchm...

PepsiCo in Soft Drinks (World)
The acquisition of its anchor bottlers, Russian market recovery and the link-up with Tata mean PepsiCo is in a much healthier position in soft drinks in 2011. However, growth in other industries may prove a distraction. The report offers detailed str...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page