Comment - SABMiller targets Heineken via Mexico beer probe
By Chris Mercer | 10 August 2010
Heineken's ability to profit from FEMSA Cerveza could be weakened after SABMiller succeeded in persuading Mexico's competition authority to consider changing the rules of the game in the country's beer market.
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Heineken's ability to profit from FEMSA Cerveza could be weakened after SABMiller succeeded in persuading Mexico's competition authority to consider changing the rules of the game in the country's beer market.

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