Comment - Red Stag Bourbon helps Fortune ride recession
By Chris Mercer | 1 February 2010
Bourbon purists saw it as sacrilege, but Beam Global's black cherry-infused version of its flagship Jim Beam brand has been a rare success story on a tough US spirits market in the last year.
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Bourbon purists saw it as sacrilege, but Beam Global's black cherry-infused version of its flagship Jim Beam brand has been a rare success story on a tough US spirits market in the last year.
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