Comment - Pressure on Gatorade to perform in 2010

By Chris Mercer | 14 January 2010

PepsiCo's new vice president of brand marketing for Gatorade, Andrea Fairchild, faces a tough challenge to revitalise the sport drink's image in 2010.

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PepsiCo's new vice president of brand marketing for Gatorade, Andrea Fairchild, faces a tough challenge to revitalise the sport drink's image in 2010.

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