Comment - Pernod Ricard full of brown spirits

By Chris Mercer | 2 September 2010

Pernod Ricard may have disappointed the market, but, in Jameson and Martell, the drinks giant has found two brands that have expanded its reach and made a mockery of weak consumer confidence.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Pernod Ricard may have disappointed the market, but, in Jameson and Martell, the drinks giant has found two brands that have expanded its reach and made a mockery of weak consumer confidence.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

Comment - So, what is Pernod Ricard's position on M&A?
Is it a case of cultural differences, or is Pernod Ricard playing a bit coy on its attitude to mergers and acquisitions?

GLOBAL: Pernod Ricard teams with Vivienne Westwood for Chivas Regal
Pernod Ricard's Chivas Brothers unit has lined up a partnership with fashion designer Vivienne Westwood for its Chivas Regal 18 Year Old variant.

In the Spotlight - Diageo choking on Pernod Ricard's Cognac fumes?
Pernod Ricard looks to have trounced Diageo in much of Asia and Europe in the last six months, but don't discount the Johnnie Walker distiller's tactical nous.

Market research related to this article

Pernod Ricard in Wine - World
In 2010, Pernod Ricard has put greater emphasis on its wine portfolio, creating a new brand owning company to manage its leading wine brands including Jacob’s Creek. The profile looks at its current position and what it needs to do to move up the glo...

Pernod Ricard in Spirits - World
Pernod Ricard was the world’s second biggest global spirits player in 2010, just behind Diageo. Thanks to a strong portfolio of brands, the company should overtake its long-term rival in 2011. The profile looks at how this has been possible and what ...

Spirits - Global Group of Eight (G8) Industry Guide
Datamonitor's Spirits - Global Group of Eight (G8) Industry Guide is an essential resource for top-level data and analysis covering the Spirits industry in each of the G8 (United States, Canada, Germany, France, United Kingdom, Italy, Russia and Japa...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page