Comment - PepsiCo leapfrogs The Coca-Cola Co in Russia
By Chris Mercer | 3 December 2010
PepsiCo's deal for Wimm-Bill-Dann will see the group leapfrog its old foe The Coca-Cola Co in Russia's juice market.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
PepsiCo's deal for Wimm-Bill-Dann will see the group leapfrog its old foe The Coca-Cola Co in Russia's juice market.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
US: PepsiCo, Coca-Cola Co, Anheuser-Busch InBev lead sponsorship spends in 2010 - research
PepsiCo has held on to the top spot in a chart of commercial sponsorship spenders in the US in 2010.
just the Round-Up - The week in drinks
The top ten stories published on just-drinks this week:
CANADA: PepsiCo Canada brings back Pepsi Retro
PepsiCo Canada has relaunched its Pepsi Retro can in Quebec as part of a 1980s-themed promotion to run throughout the summer.
Market research related to this article
Coca-Cola Co in Health and Wellness - World
The Coca-Cola Company is the largest player in the global health and wellness (H&W) market, with a leading position in better for you beverages as well as a strong position as the global number two in fortified/functional beverages. H&W beverages are...
Soft Drinks - Global Group of Eight (G8) Industry Guide
Datamonitor's Soft Drinks - Global Group of Eight (G8) Industry Guide is an essential resource for top-level data and analysis covering the Soft Drinks industry in each of the G8 (United States, Canada, Germany, France, United Kingdom, Italy, Russia ...
Bottled Water - USA
Functional bottled water suffered a decline of 4% in off-trade value sales in 2010, an abrupt decline from the CAGR of almost 40% over the review period. The leading brand in functional bottled water, VitaminWater, is being sued for having a misleadi...
