Comment - Nelson's Column - Heineken and FEMSA Cerveza - a likely marriage?
By Larry Nelson | 19 January 2010
Today, we welcome the editor of Brewers' Guardian, Larry Nelson, into the just-drinks fold. In the first of his monthly rants and raves, Larry considers what Heineken got for its money last week, when it acquired FEMSA's Mexican beer business, FEMSA Cerveza.
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Today, we welcome the editor of Brewers' Guardian, Larry Nelson, into the just-drinks fold. In the first of his monthly rants and raves, Larry considers what Heineken got for its money last week, when it acquired FEMSA's Mexican beer business, FEMSA Cerveza.
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