Comment - Laurent-Perrier to Redouble Premium Focus
By Chris Mercer | 7 June 2011
Laurent-Perrier will redouble efforts on its namesake Champagne brand over the next 12 months as it seeks to redress the balance between value and volume sales.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Laurent-Perrier will redouble efforts on its namesake Champagne brand over the next 12 months as it seeks to redress the balance between value and volume sales.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Comment - Laurent-Perrier Impresses in the Warm-Up
Laurent-Perrier has raised a few gallic eyebrows by beating expectations in the first half of its fiscal year, but the celebrations will stay on ice as the Champagne group heads into its key Christmas season.
FRANCE: Laurent-Perrier Champagne fizzes in H1
Laurent-Perrier has continued on an upward curve during the first six months of its new fiscal year, driven by strong demand for its namesake Champagne in the US and Japan.
Champagne - Part I: The Markets
As the holiday season approaches, consumers the world over will be stocking up on something fizzy. With this in mind, just-drinks' management briefing for November looks at the Champagne category. In the first part of his four-part briefing, Richard Woodard considers Champagne's consumer landscape.
Market research related to this article
Premiumization strategies in alcoholic drinks: innovating to drive value through brand and product enhancement
Growth in alcohol consumption has slowed in Western markets in recent years, while the sales of brands perceived as ‘premium quality’ have risen. In the developing world, wealthier consumers are following the same trends, whilst lower-income consumer...
MarketWatch Drinks - May 2011
The Drinks MarketWatch contains the latest news, analysis, and opinion, covering all the month's major issues including new products and innovations, mergers and acquisitions, and marketing and regulatory issues. It covers the period from March 15 to...
Soft Drinks Market in South Africa - Product Launch Almanac 2010
Datamonitor’s Soft Drinks market in South Africa – Product Launch Almanac 2010 provides a complete guide to new product launches in South African soft drinks market since January 2010, This report includes detailed data on products including Package ...
