Comment - Jones Soda - where did it all go wrong?
By Michelle Russell | 9 March 2010
Jones Soda shares dropped 40% in morning trading today (9 March) on the news that Reed's is to acquire the fellow US-based soft drinks group in a share and cash merger deal.
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Jones Soda shares dropped 40% in morning trading today (9 March) on the news that Reed's is to acquire the fellow US-based soft drinks group in a share and cash merger deal.

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