Comment - Functional Products Have Key Role to Play in Improving Diets

By Ben Cooper | 13 September 2011

On the face of it, the EFSA health claims evaluation process represents a huge reversal for the functional foods and drinks category, with 80% of claims being rejected. However, while the process may have rooted out some of the charlatans in the marketplace, Ben Cooper believes any ongoing regulatory system should aim to foster the positive contribution functional products can make to improving diet and health.

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On the face of it, the EFSA health claims evaluation process represents a huge reversal for the functional foods and drinks category, with 80% of claims being rejected. However, while the process may have rooted out some of the charlatans in the marketplace, Ben Cooper believes any ongoing regulatory system should aim to foster the positive contribution functional products can make to improving diet and health.

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