Comment - Eau à la carte points way for bottled water market

By Annette Farr | 22 November 2007

A glance at the "Water List" at exclusive London hotel Claridge's may give one a glimpse into the future for the water sector. The lofty prices being asked for exotic waters sourced from far-flung countries may represent something of an extreme, but Annette Farr believes it shows how consumer tastes in water are becoming more sophisticated, providing potential for increasing product innovation and differentiation.

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A glance at the "Water List" at exclusive London hotel Claridge's may give one a glimpse into the future for the water sector. The lofty prices being asked for exotic waters sourced from far-flung countries may represent something of an extreme, but Annette Farr believes it shows how consumer tastes in water are becoming more sophisticated, providing potential for increasing product innovation and differentiation.

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