Comment - Drinks Companies Take Responsibility for Their Own Destiny

By Ben Cooper | 15 March 2011

The Public Health Responsibility Deal, unveiled by the UK government today, underlines its commitment to voluntary company-led measures to tackle alcohol-related problems. However, Ben Cooper believes industry should not see this as a victory in itself. The actions themselves have to deliver.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

The Public Health Responsibility Deal, unveiled by the UK government today, underlines its commitment to voluntary company-led measures to tackle alcohol-related problems. However, Ben Cooper believes industry should not see this as a victory in itself. The actions themselves have to deliver.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

In the Spotlight - Drinks Firms Dive for East Exit
PepsiCo's CFO issued a frank but ultimately fair warning this week about the increasingly dire state of economies across the developed world. As drinks firms of all colours increase their efforts to step back from the West, just-drinks looks at the issue in more detail.

just The Round-Up - The week in drinks
The top ten stories published on just-drinks this week.

INDIA: United Breweries plans investment - report
United Breweries is planning to build two breweries in India as it continues to prosper on the country's fledgling beer market.

Market research related to this article

Heineken in Beer - World
Heineken is the third largest brewer in the world, its Heineken brand has wide global recognition, and is the world’s leading premium lager brand. In 2010 the company’s performance was significantly boosted by its acquisition of the second largest Me...

Heineken Czech Company Watch 2010
The Heineken Czech Company Watch report contains a detailed analysis of the company’s activities in the Czech Republic beer market, looking at their portfolio and identifying volumes by price segment, beer type, alcoholic strength, local segment and ...

Heineken Brewery (Russia) Company Watch 2010
The Heineken Brewery (Russia) Company Watch report contains a detailed analysis of the company’s activities in the Russian beer market, looking at their portfolio and identifying volumes by price segment, beer type, alcoholic strength, local segment ...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page