Comment - Drinks Companies Take Responsibility for Their Own Destiny

By Ben Cooper | 15 March 2011

The Public Health Responsibility Deal, unveiled by the UK government today, underlines its commitment to voluntary company-led measures to tackle alcohol-related problems. However, Ben Cooper believes industry should not see this as a victory in itself. The actions themselves have to deliver.

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The Public Health Responsibility Deal, unveiled by the UK government today, underlines its commitment to voluntary company-led measures to tackle alcohol-related problems. However, Ben Cooper believes industry should not see this as a victory in itself. The actions themselves have to deliver.

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