Comment – Diageo takes lead in foreigners' race for baiju crown
By Data Driven Marketing Asia | 5 March 2010
While 2009 was a difficult year for premium baijiu sales, the recent announcement of the increased investment by Diageo in the Quanxing group confirms the company's position as the most successful foreign player in the baijiu category.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
While 2009 was a difficult year for premium baijiu sales, the recent announcement of the increased investment by Diageo in the Quanxing group confirms the company's position as the most successful foreign player in the baijiu category.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Comment - Beer - Frank said it best
Is beer good for you? The health benefits and drawbacks of beer have long been studied and debated. But is beer good for your country? Most definitely, conclude Larry Nelson and Frank Zappa.
In the Spotlight - Pernod Ricard is an acquired taste
Ongoing thirst for key drinks brands has ensured that Pernod Ricard is entering its new fiscal year with some strong sales momentum, but investors are edgy on the firm's bottom line. just-drinks examines the market reaction to the group's full-year numbers.
just the Round-Up - The week in drinks
The top ten stories published on just-drinks this week:
