Comment - Diageo hunts down Pernod Ricard in Brazil

By Chris Mercer | 28 May 2012

Diageo's deal to acquire the Ypióca cachaça brand in Brazil puts the drinks giant in a better position to reel in Pernod Ricard in the country's growing market for premium spirits.

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Diageo's deal to acquire the Ypióca cachaça brand in Brazil puts the drinks giant in a better position to reel in Pernod Ricard in the country's growing market for premium spirits.

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