Comment - Diageo goes Native in Vietnam

By Chris Mercer | 27 January 2011

Diageo's decision to partner with Vietnam's local spirits hero, Hanoi Liquor Joint Stock Co, looks like a shrewd move, even if the financial benefits start at a trickle.

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Diageo's decision to partner with Vietnam's local spirits hero, Hanoi Liquor Joint Stock Co, looks like a shrewd move, even if the financial benefits start at a trickle.

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