Comment - Coca-Cola Co lays a marker in China
By Michelle Russell | 4 February 2011
The Coca-Cola Co's announcement that it has produced its first "billion-dollar brand" in an emerging market is a sign of things to come.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
The Coca-Cola Co's announcement that it has produced its first "billion-dollar brand" in an emerging market is a sign of things to come.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just On Call - Coca-Cola Enterprises confident on pricing
Coca-Cola Enterprises (CCE) has said that the firm's brand strength in Europe gives it enough clout to use pricing to fend of higher commodity costs for the rest of 2011.
US: The Coca-Cola Co takes stake in Music Dealers
The Coca-Cola Co has purchased a minority share in US music licensing company Music Dealers.
EUROPE: Coca-Cola Enterprises profits climb in H1
Coca-Cola Enterprises (CCE) has recorded an increase in first-half profits, boosted by volume growth from The Coca-Cola Co's Coca-Cola and Coke Zero brands.
Market research related to this article
Coca-Cola Co in Health and Wellness - World
The Coca-Cola Company is the largest player in the global health and wellness (H&W) market, with a leading position in better for you beverages as well as a strong position as the global number two in fortified/functional beverages. H&W beverages are...
Soft Drinks - Top 5 Emerging Markets Industry Guide
Datamonitor's Soft Drinks - Top 5 Emerging Markets Industry Guide is an essential resource for top-level data and analysis covering the Soft Drinks industry in each of the Top 5 Emerging markets (Brazil, China, India, Mexico and South Africa). The re...
Soft Drinks: Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa, Taiwan) Industry Guide
The report includes easily comparable data on market value, volume, segmentation and market share for the advanced emerging markets soft drinks markets, plus full five-year market forecasts. It examines future problems, innovations and potential grow...
