Comment - China's Sparkle Lures Moët Hennessy

Author: Chris Mercer | 25 May 2011

Moët Hennessy's decision to produce Chinese 'Champagne' looks like a shrewd move, if only it can persuade the locals to get a taste for the stuff.

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Moët Hennessy's decision to produce Chinese 'Champagne' looks like a shrewd move, if only it can persuade the locals to get a taste for the stuff.

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