Comment - Can twittering bring tweet success in business?

By Chris Mercer | 19 March 2009

While Chris Mercer has a healthy scepticism for online fads, he believes Twitter could be more than yet another means for people with little to say to say rather too much. As its business applications begin to be exploited, he suggests Twitter may be worth a second look.

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While Chris Mercer has a healthy scepticism for online fads, he believes Twitter could be more than yet another means for people with little to say to say rather too much. As its business applications begin to be exploited, he suggests Twitter may be worth a second look.

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