Comment - Can Coca-Cola Dominate Another Century?

By Michelle Russell | 10 May 2011

Coca-Cola is one of the great commercial success stories of the last century and has come to embody the rise of America on the world economic stage. But, with demand stagnating in mature markets and US economic power under fire, can brand Coca-Cola continue to dominate?

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Coca-Cola is one of the great commercial success stories of the last century and has come to embody the rise of America on the world economic stage. But, with demand stagnating in mature markets and US economic power under fire, can brand Coca-Cola continue to dominate?

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