Comment - Branding - Heritage is More Than Just Flying the Flag
By Claessens International | 20 September 2012
Many brands in the drinks industry rely on strong connections with their country of origin. James Boulton, creative and managing director of branding specialist Claessens International, discusses how brands can use their provenance to unlock the latent brand equity in their country of origin, and how this association can be kept fresh and relevant for the consumer.
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Many brands in the drinks industry rely on strong connections with their country of origin. James Boulton, creative and managing director of branding specialist Claessens International, discusses how brands can use their provenance to unlock the latent brand equity in their country of origin, and how this association can be kept fresh and relevant for the consumer.
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