Comment - Beer - The (Mis)Appliance of Science

By Pete Brown | 14 July 2011

When the scientists are wheeled out to discuss the latest drinks scare story, we cow to their words. But, wait. Pete Brown has dug a little deeper, and found that their perceived statements of fact have quite a few holes. These holes, Pete feels, are opportunities for our industry - if only we've got the stomach to crawl through them.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

When the scientists are wheeled out to discuss the latest drinks scare story, we cow to their words. But, wait. Pete Brown has dug a little deeper, and found that their perceived statements of fact have quite a few holes. These holes, Pete feels, are opportunities for our industry - if only we've got the stomach to crawl through them.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page