Comment - Beer - The Failings of the Global Beer Brands
By Pete Brown | 21 April 2011
In Denmark, this month, Pete Brown bore witness to the latest attempt by a multinational brewer to give its flagship beer a global identity. This well-worn road, however, is beset by perils and pitfalls. For beer, warns Pete, even moreso.
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In Denmark, this month, Pete Brown bore witness to the latest attempt by a multinational brewer to give its flagship beer a global identity. This well-worn road, however, is beset by perils and pitfalls. For beer, warns Pete, even moreso.
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