Comment - Anheuser-Busch InBev's Stellar Hopes for Stella Cidre

By Chris Mercer | 2 February 2011

There are sound reasons behind Anheuser-Busch InBev's foray into the cider market with Stella Cidre, but the brand needs to be clear about what it's trying to do if it's going to survive as a latecomer to a very competitive sector.

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There are sound reasons behind Anheuser-Busch InBev's foray into the cider market with Stella Cidre, but the brand needs to be clear about what it's trying to do if it's going to survive as a latecomer to a very competitive sector.

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