Comment - A Word with Woodard - Rowing with Captain Morgan
By Richard Woodard | 25 February 2010
It's already been christened, in typical journalese, the "Rum Wars". It's prompted angry exchanges in the Caribbean, questions on Capitol Hill and, most recently, a vitriolic attack by the world's biggest drinks company on one of its rivals. So just what is going on with Diageo's new Captain Morgan distillery? Richard Woodard picks apart Captain Morgan's current adventure.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
It's already been christened, in typical journalese, the "Rum Wars". It's prompted angry exchanges in the Caribbean, questions on Capitol Hill and, most recently, a vitriolic attack by the world's biggest drinks company on one of its rivals. So just what is going on with Diageo's new Captain Morgan distillery? Richard Woodard picks apart Captain Morgan's current adventure.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
US: KPS Capital Partners acquires Independent Brewers United
Labatt USA owner KPS Capital Partners will take advantage of craft beer sales growth in by acquiring Independent Brewers United (IBU), which owns Pyramid, Magic Hat and MacTarnahan's companies.
just the Round-Up - The week in drinks
The top ten stories published on just-drinks this week:
GHANA: SABMiller eyes full control of Accra Brewery
SABMiller will seek to unsettle the dominance of Diageo and Heineken in Ghana by taking full control of its Accra Brewery Ltd subsidiary in the African country.
