Comment - A Word with Woodard - Cognac must mix substance with style
By Richard Woodard | 25 March 2010
Cognac has caught the eye of high-profile bartenders around the world, but producers need to add a little more style to their substance if they are to win over new, cocktail-loving consumers, argues Richard Woodard following a visit to the International Cognac Summit.
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Cognac has caught the eye of high-profile bartenders around the world, but producers need to add a little more style to their substance if they are to win over new, cocktail-loving consumers, argues Richard Woodard following a visit to the International Cognac Summit.
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