Comment - A-B InBev Belgian beer blockades
Trade unions in Belgium claimed victory last night as they agreed to end worker blockades of Anheuser-Busch InBev breweries in return for talks with the group on alternatives to its proposed job cuts plan.
There was a sense of mission accomplished emanating from union leaders, as they announced a deal with the InBev Belgium - brokered yesterday (21 January) by the Belgian Government.
A spokesperson for the Stella Artois brewer told just-drinks today that it has agreed to put job cuts proposals on ice; until fresh talks with unions are complete.
"The social dialogue can now be restarted, allowing us to give more explanation as to the social and economic context of our activities, as well as the challenges our business faces in Belgium, so that representatives of management and workers can discuss potential solutions during the talks," the spokesperson said.
However, the elephant in the room cannot be ignored here and both the unions and the company know this.
The bottom line is that demand for beer in Belgium has fallen by almost a fifth in the last seven years. Beer demand is falling across Western Europe, for that matter.
With markets in Latin America, Asia and Africa demonstrating much higher volume growth potential, it stands to reason that capacity - and so jobs - is going to be reduced in western countries.
Trade unions took A-B InBev by surprise with the ferocity of their assault on the brewer's operations, but failed to cause lasting damage and have so far succeeded only in making headlines.
The rise of the world's large emerging markets, Brazil, Russia, India, China and Mexico - or BRICM to give them their popular acronym - has been especially significant for the drinks industry. With it...
While most of the alcoholic and non-alcoholic beverages produced in Brazil are consumed domestically, the exception is the juice sector. Brazil is one of the world's top three producers of tropical fr...
Russia has a strong drinks sector, especially for spirits, beer and juices. Alcoholic beverage makers are having to deal with flat sales on the domestic market and a government determined to reduce al...
India's drinks industry was not harmed badly by the recession, with domestic sales of soft drinks and juice production all growing steadily throughout 2009, according to a recent Euromonitor report. I...
- Scotch's Slipping Crown: Convenient for Diageo?
- Comment - Has Scotch Whisky Jumped the Shark?
- Can Beer Learn from Keurig and Nespresso?
- just The Preview - Anheuser-Busch InBev's Q3 & YTD
- C&C Group 'puzzled' by Spirit Pub Co rejection
- Diageo partner Beckham turned down Beck's deal
- Whisky downturn slows Diageo's Scotch spend
- Mast-Jägermeister targets UK off-trade boost
- EXCLUSIVE - Mast-Jaegermeister, TWE join watchdog
- SABMiller announces management reshuffle
- Global Cognac insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- The IWSR Global Trends Report 2014
- Wine in the United Kingdom
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review