Olly Wehring

Editor's Viewpoint - Beer - Budejovicky Budvar: A Loud Voice for a Little Man

By | 31 October 2013

For such a relatively small brewer, Budejovicky Budvar has a formidable profile

For such a relatively small brewer, Budejovicky Budvar has a formidable profile

It's been an interesting few days for me, having been to Czech for the first time, to visit Budejovikcy Budvar. While with the company, in its hometown of Budejovice in the south of the country, I've had the opportunity to quiz several employees – and the group director himself – about a particular legal matter that has hung over the brewer's head for more than a century.

Much as I felt like apologising for asking them about the trade mark dispute with Anheuser-Busch InBev over the term 'Budweiser' – how many times have they had to field that one from the likes of me? - it would have been a dereliction of duty had I not seized my chance.

What struck me was that, despite the small size of Budejovicky Budvar – it's the fourth largest brewer in Czech, for goodness sake – every time there is a development in the row in one jurisdiction or another, many business media outlets (and not only drinks trade media) give the news a healthy airing.

Here's a small player with a high profile, thanks not only to its outstanding beer (and it really is outstanding), but also – and possibly in the main - to its battle against the biggest boy on the block.

Another thing that I learnt while in Czech was how important the company believes the role of its ownership structure to be for its very existence. Budejovicky Budvar is state-owned – the group director's line manager is the Minister for Agriculture. Much as several previous Czech Governments have mooted a privatisation, many folk at the brewer believe that a step away from its nationalised status to any other master would only serve as the beginning of an ownership saga that ends with Anheuser-Busch InBev eventually snapping it up.

And then, several of Budejovicky's people believe, closing the company altogether.

All this is hypothetical at this point, of course. But ask yourself this: What administration would be comfortable with that on its CV?

Sectors: Beer & cider, Legislation

Companies: InBev, Budejovicky Budvar

View next/previous articles

Currently reading -

Editor's Viewpoint - Beer - Budejovicky Budvar: A Loud Voice for a Little Man

There are currently no comments on this article

Be the first to comment on this article

Related research

Budejovicky Budvar np in Alcoholic Drinks (Czech Republic)

Budejovicky Budvar np will continue to benefit from its long tradition and well-established presence in the Czech Republic in the forecast period. The company’s Budvar beer remains one of the country’s key export beer brands. The company will also fo...

Anheuser-Busch InBev SA/NV - Strategy and SWOT Report

Anheuser-Busch InBev SA/NV - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 36...

Anheuser-Busch InBev NVSA (ABI) - Financial and Strategic SWOT Analysis Review

Anheuser-Busch InBev NVSA (ABI) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unb...

Related articles

just For Subscribers - The week in drinks

Here are the ten most viewed, subscriber-only items on just-drinks this week:

US: Ardagh Group strikes deal with FTC over Saint-Gobain unit buy

Ardagh Group has agreed to sell six US glass container production sites to appease anti-trust concerns over its US$1.7bn acquisition of fellow glassmaker Saint-Gobain's US unit, Verallia.

GLOBAL: International Center for Alcohol Policies, Global Alcohol Producers Group to merge

The International Center for Alcohol Policies and the Global Alcohol Producers Group have agreed to amalgamate their operations.

Read further items in this columns

Editor's Viewpoint

The just-drinks leader, written by the just-drinks leader.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page