The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



United Spirits' McDowell’s No.1 Silk - Product Launch 28 Sep 2016

The Diageo-controlled United Spirits has released a honey-flavoured version of its flagship whisky brand, McDowell's No. 1.


Pernod Ricard's Kahlua Chili Chocolate - Product Launch 27 Sep 2016

Pernod Ricard's US unit has announced the latest permanent addition to its Kahlua portfolio. Chili Chocolate is said to blend rich chocolate with hot chili. 


PepsiCo's Tropicana Essentials Probiotics - Product Launch 27 Sep 2016

PepsiCo has announced the launch of Tropicana Essentials Probiotics as it looks to capitalise on health and wellness trends. 


Casa Cuervo's Bushmills Port Cask Reserve - Product Launch 26 Sep 2016

Casa Cuervo is set to release the second expression in its Steamship Collection.


Charter Brands' Langley's Old Tom Gin - Product Launch 23 Sep 2016

Charter Brands has released its first new product since the launch of Langley's No 8 three years ago


Reh Kendermann’s Sauvignon Blanc, Riesling - Product Launch 23 Sep 2016

Reh Kendermann has launched two German wines, including a Sauvignon Blanc, in the UK on-premise, targeting shoppers in two of the country's larger supermarket chains.


Conecuh Ridge Distillers' Clyde May's straight Bourbon, Cask Strength whiskey - Product Launch 23 Sep 2016

Conecuh Ridge Distillers has launched an extension of its Clyde May's US whiskey brand, with a limited edition cask strength iteration rolling out across the US next month.


William Grant & Sons upgrades Glenfiddich Cask Collection design 22 Sep 2016

William Grant & Sons has overhauled the packaging for its Travel Retail Glenfiddich range, Cask Collection, as it prepares for the upcoming TFWA exhibition in Cannes next month.


Pernod Ricard’s Royal Salute 32 Year Old Union of the Crowns - Product Launch 22 Sep 2016

Pernod Ricard has added a permanent extension to its Royal Salute blended Scotch whisky brand.


Whyte & Mackay’s The Dalmore 35 - Product Launch 22 Sep 2016

Whyte & Mackay has lined up the roll-out of a 35-year-old iteration of its The Dalmore single malt Scotch whisky.


Kenya Breweries' Smirnoff Ice Electric Ginseng - Product Launch 22 Sep 2016

Kenya Breweries has released a new RTD variant under the Smirnoff vodka brand.


Treo Brands' Organic Birch Water Infusions - Product Launch 21 Sep 2016

Treo Brands will launch a range of birch water infusions this month.


Andrew Peller’s Wayne Gretzky No. 99 Red Cask Canadian whisky - Product Launch 20 Sep 2016

Canadian drinks group Andrew Peller Limited has extended its partnership with former ice hockey player Wayne Gretzky to include a Canadian whisky.


Diageo's Guinness Antwerpen Stout - Product Launch 20 Sep 2016

Diageo has launched a new Guinness extension, developed at its experimental brewery in Dublin. 


Natalie's Orchid Island Juice Co's Pumpkin Apple Spice and Orange Cranberry - Product Launch 20 Sep 2016

Natalie's Orchid Island Juice Co has released two limited-edition, seasonal juices.


Browse all 2,154 articles