The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Product Launch - Delegat Group's Barossa Valley Estate 1 Jul 2015

Delegat Group has extended the roll-out for an addition to its global wine portfolio.


Product Launch - Liquid Ice Energy's Liquid Ice Orange 1 Jul 2015

Liquid Ice Energy has launched an orange variant of its energy drink.


Product Launch - Sierra Nevada Brewing Co's Oktoberfest 30 Jun 2015

Sierra Nevada has partnered German brewery Brauhaus Riegele to create its first Oktoberfest seasonal beer.


Product Launch - William Grant & Sons' Rare Cask Reserve whiskies 29 Jun 2015

William Grant & Sons has released two whiskies under the Rare Cask Reserve banner.


Product Launch - Heineken's Foster's Rocks 26 Jun 2015

Heineken, the company behind the Tequila-flavoured Desperados, is to launch a rum-flavoured spirit-beer range into the UK under its Foster's brand.


Product Launch - Brown Forman's Woodford Reserve Kentucky Straight Rye Whiskey 25 Jun 2015

Brown-Forman is set to launch the first permanent rye whiskey expression of its Woodford Reserve whiskey brand.


Product Launch - Anchor Distilling Co's Mezcal Amaras Cupreata 23 Jun 2015

Anchor Distilling Co has confirmed the roll-out of a 100% cupreata agave unaged mezcal in the US.


Product Launch - Patron Spirits' Citronge Mango 22 Jun 2015

Patrón Citrónge Mango is made using Ataulfo mangos from the Mexican states of Nayarit and Chiapas.


Product Launch - Codorniu's Anna Blanc de Blancs Cava 19 Jun 2015

Anna Blanc de Blancs is named after Anna de Codorníu, the 17th century heiress of the Codorníu estate.


Product Launch - B Fresh's Greenglow celery & lettuce juice 16 Jun 2015

UK juice company B Fresh has added a celery & iceberg lettuce variant to its namesake cold-pressed juice brand.


Product Launch - DrinkMaple's maple water 15 Jun 2015

UK company DrinkMaple has launched two pack extensions of its namesake maple water brand.


Product Launch - The Bloomsbury Club's Gin Lane 1751 12 Jun 2015

Gin Lane 1751 comprises four styles: a classic London Dry (40% abv); London Dry Royal Strength (47% abv); Victoria Pink Gin (40% abv); and an Old Tom Gin (40% abv).


Product Launch - Spencerfield Spirits Co's Seaside Gin 12 Jun 2015

Edinburgh Gin producer Spencerfield Spirits Co has added a gin made with seaweed to its portfolio.


Product Launch - Robinsons' Steam Lager, 9 Hop IPA 10 Jun 2015

UK-based brewer Robinsons has created two export-only, premium beers. Both the Steam Lager (5.5% abv) and 9 Hop IPA (6% abv) will be available to markets outside the UK, in 33cl bottles.


Product Launch - Beam Suntory's Jim Beam Kentucky Dram 10 Jun 2015

Beam Suntory has confirmed a launch date for its new “Scotch-infused” Bourbon.


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