The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Product Launch - US: Beam Suntory's Pinnacle CranApple Vodka 16 Sep 2014

Beam Suntory has launched a new cranberry and apple flavoured variant of its Pinnacle vodka brand for the US autumn.


Product Launch - GLOBAL: Diageo's Special Releases 2014 16 Sep 2014

Diageo has released full details of its annual line of special release single malt Scotch whiskies.


Product Launch - US: Brown-Forman's Southern Comfort Gingerbread Spice 15 Sep 2014

Brown-Forman is launching a gingerbread spice variant of its liqueur brand Southern Comfort in the US.


Product Launch - GLOBAL: Patron Spirits' Patron Citrónge Lime 15 Sep 2014

Patron Spirits has released a lime-flavoured extension of its Patrón Citrónge liqueur brand.


Product Launch - US: Heaven Hill Distilleries' Parker’s Heritage Collection 2014 11 Sep 2014

Heaven Hill Distilleries has announced the release of this year's iteration of its Parker's Heritage Collection.


Product Launch - UK: Douglas Laing & Co's Timorous Beastie 10 Sep 2014

Douglas Laing & Co is set to release a Highland “vatted” malt in the UK.


Product Launch - US: Yaguara Cachaça 10 Sep 2014

The Camargo family from Brazil has partnered with UK entrepreneur Hamilton Lowe to launch its Yaguara cachaça in the US.


Product Launch - TRAVEL RETAIL: Beam Suntory's Courvoisier Extravagance 10 Sep 2014

Beam Suntory has launched an extension of its Courvoisier Cognac brand in the Travel Retail channel.


Product Launch - US: Crimson Wine Group's Luminary 9 Sep 2014

Crimson Wine Group has rolled out a US wine that has been sourced from vines grown in the states of California and Washington.


Product Launch - GLOBAL: Pernod Ricard's The Glenlivet Nadurra First Fill Selection 9 Sep 2014

Pernod Ricard has lined up the launch of the second Nàdurra expression for The Glenlivet single malt Scotch whisky brand through its Chivas Brothers division.


Product Launch - US: Diageo's Ciroc Pineapple 8 Sep 2014

Diageo has launched a fifth flavoured variant of its Sean Combs-backed vodka brand Ciroc.


Product Launch - GLOBAL: William Grant & Sons' The Balvenie Fifty 8 Sep 2014

William Grant & Sons has released two limited-edition 50-year-old expressions of its The Balvenie single malt Scotch whisky.


Product Launch - UK: Krombacher's Krombacher Hell 8 Sep 2014

German brewer Krombacher has lined up the UK release of the Hell extension of its namesake beer brand.


Product Launch - US: Sazerac Co's Buffalo Trace Distillery 2014 Antique Collection 5 Sep 2014

Sazerac Co has lined up the launch of this year's antique collection of Buffalo Trace American whiskeys in the US. The five expressions comprise:


Product Launch - UK: The Cotswolds Distillery's Cotswolds Dry Gin 4 Sep 2014

UK spirits producer The Cotswolds Distillery has confirmed the launch of its first product, a dry gin set for release this month.


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