The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Britvic's Drench sparkling variants - Product Launch 30 Aug 2016

Following the re-launch of its Drench brand earlier this year, Britvic has added two sparkling variants in an effort to attract adult consumers. 


KeVita's Cleansing Probiotic Apple Cider Vinegar Tonic flavours - Product Launch 25 Aug 2016

KeVita has added three new flavours to its line of Cleansing Probiotic Apple Cider Vinegar Tonics. New variants include Meyer Lemon, Ginseng Mandarin, and Elderberry.


Beam Suntory's Bowmore 10 Year Old - Product Launch 25 Aug 2016

Beam Suntory is to launch a ten-year-old Bowmore single malt exclusively into European and Asia-Pacific Travel Retail.


Old Orchard Brands' Organic 100% Juice range - Product Launch 25 Aug 2016

Michigan's Old Old Orchard Brands has launched a new range of non-GMO-certified juices in four flavours.


Les Vignobles Foncalieu L’Instant Sud wine range - Product Launch 25 Aug 2016

Languedoc wine cooperative Les Vignobles Foncalieu has readied the launch of three new wines in the UK under the L’Instant Sud brand.


RW Knudsen Family's organic vegetable juices - Product Launch 24 Aug 2016

RW Knudsen Family has launched five vegetable juice blends.


Diageo's Guinness Rye Pale Ale - Product Launch 24 Aug 2016

Diageo has rolled out a new beer under the Guinness brand, developed at its experimental brewery in Dublin. 


Takara Shuzo's Tomatin Scotch whisky limited editions - Product Launch 23 Aug 2016

Takara Shuzo has lined up three limited edition releases from its Scotch whisky distillery Tomatin.


Sapporo’s Sapporo Premium Black - Product Launch 22 Aug 2016

Sapporo has lined up a US-specific dark lager under its namesake beer brand.


Brick Brewing Co's Seagram Farmhouse Cider - Product Launch 18 Aug 2016

Brick Brewing has announced the release of Farmhouse Cider, under its Seagram brand. The company said the product is preservative and gluten free. 


TBG & Co's The Glover 18 year old - Product Launch 17 Aug 2016

TBG & Co has rolled out the latest expression of The Glover Scotch whiskey, a blend of whisky from Scottish distilleries and Hanyu whisky from Japan.


Distell's Three Ships 10 Year Old whisky - Product Launch 17 Aug 2016

Distell has announced the release of a 10-year-old South African whisky, which carries a 2005 vintage statement.


Number One Drinks Company Japan's Ki No Bi gin - Product Launch 17 Aug 2016

Number One Drinks Co Japan will launch the first product from its newly-licensed Kyoto Distillery this October.


Milestone Brands' Dulce Vida Tequilas - Product Launch 16 Aug 2016

Milestone Brands has announced its first NPD from Dulce Vida since it acquired the business. The company has launched 35% abv Dulce Vida Lime Tequila and Dulce Vida Grapefruit Tequila as well as 40% abv Blanco, Reposado and Añejo.


St Peter's Brewery's St Peter's Without alcohol-free beer - Product Launch 16 Aug 2016

The UK's St Peter's Brewery has launched alcohol-free beer St Peter's Without, the result of a GBP1m (US$1.3m), three-year investment in a new production process.


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