The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Robinsons Brewery's Beardo and Mojo craft beers - Product Launch 17 Jan 2017

UK brewery Robinsons has developed two new craft bottled beers as it looks to capitalise on demand for the segment in the country's off-premise. 


Arbikie Highland Estate's AK’S Gin - Product Launch 16 Jan 2017

Scottish distillery Arbikie Highland Estate has launched its second permanent gin brand, AK’S Gin.


Pernod Ricard's Absolut Lime - Product Launch 16 Jan 2017

Pernod Ricard has introduced a new Absolut vodka flavour to the US market.


The Coca-Cola Co's Simply Peach, Simply Lemonade with Strawberry - Product Launch 13 Jan 2017

The Coca-Cola Co has added two new juice variants to its Simply portfolio in the US.


Emperador's The Dalmore 50-year-old - Product Launch 12 Jan 2017

Emperador's Scotch whisky unit, Whyte & Mackay, has released a 50-year-old expression of The Dalmore to mark master distiller Richard Paterson's 50th year in the Scotch industry.


Sportables' Workout Tea - Product Launch 12 Jan 2017

Missouri-based Sportables has launched a range of flavoured teas designed to reduce post-workout recovery time.


Phrooti Fruit-Infused Water - Product Launch 11 Jan 2017

UK company Phrooti has released two fruit-flavoured waters under its namesake brand in the country.


AG Barr's Rockstar Revolt - Product Launch 11 Jan 2017

AG Barr has launched a new range of energy drinks under the Rockstar brand.


Hine's 1987 Vintage Cognacs - Product Launch 10 Jan 2017

Hine has released two Cognacs from the 1987 vintage. The pair comprises a Jarnac-matured and an early-landed expression. 


E&J Gallo's Barefoot Pink Pinot Grigio - Product Launch 9 Jan 2017

E&J Gallo has launched a Pink Pinot Grigio, under its Barefoot Wine & Bubbly brand in the UK.


Constellation Brands and the health of its beer business - Analysis 6 Jan 2017

Constellation Brands' Mexican beer unit has proved to be a powerhouse for the company. Quarter after quarter, analysts have praised the performance of Corona and Modelo in the US as the company moved to buy and build new breweries to keep up with demand. 


The Boston Beer Co's Samuel Adams Hopscape & Fresh as Helles - Product Launch 6 Jan 2017

The Boston Beer Co has unveiled its latest seasonal Samuel Adams beers, Hopscape and Fresh as Helles.


AG Barr's Funkin Pro Beetroot Shrub Syrup - Product Launch 4 Jan 2017

AG Barr has teamed up with Jägermeister-owner Mast Jägermeister to add a beetroot flavour to its range of Funkin cocktail syrups.


The Fladgate Partnership's Taylor's 1967 Single Harvest Port - Product Launch 4 Jan 2017

The Fladgate Partnership has released the fourth in a series of 50-year-old Tawny Ports. 


Samuel Smith's Organic Perry - Product Launch 4 Jan 2017

UK brewer Samuel Smith’s has readied the US launch of its Organic Perry.


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