The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Brown Forman's Jack Daniel’s Country Cocktails Southern Peach - Product Launch 23 Mar 2017

Brown-Forman has teamed up with an R&B singer to launch a new flavour in its 25-year-old Jack Daniel's RTD malted beverage range, Country Cocktails. K. Michelle will help promote the new Southern Peach flavour, which initially rolls out in the south-east US ahead of a nation-wide launch in early Summer.


Molson Coors' Carling Cider Black Fruits - Product Launch 23 Mar 2017

Molson Coors has launched a new Carling Cider flavour, Black Fruits, as it targets growing demand for canned fruit cider.


PepsiCo’s Pepsi Max Ginger - Product Launch 22 Mar 2017

Britvic, PepsiCo’s soft drinks agent in the UK, has announced details of a flavoured variant of the US company’s Pepsi Max CSD brand.


Elephant Gin's Elephant Strength Gin - Product Launch 22 Mar 2017

UK producer Elephant Gin has launched a navy-strength version of its namesake gin brand called Elephant Strength Gin.


Pernod Ricard’s Martell VS Single Distillery - Product Launch 22 Mar 2017

Pernod Ricard is set to roll out a new VS expression of its Martell Cognac brand in the US.


The Cooper Spirits Co's Hochstadter’s Family Reserve Straight Rye Whiskey - Product Launch 22 Mar 2017

The Cooper Spirits Co has released the first cask strength whiskey from its Hochstadter porfolio.


SodaStream International unveils carbonation-free Fruit Drops 21 Mar 2017

SodaStream International has launched products for the first time that are not exclusively designed for use in its home-carbonation platform.


Domaine Sainte Rose's Sweet Sainte Rose - Product Launch 17 Mar 2017

French winery Domaine Sainte Rose has launched its first sweet wine, which will roll out in the UK market.


Starbucks' Cocoa & Honey with Cream Cold Brew - Product Launch 16 Mar 2017

Starbucks has lined up a Cocoa & Honey with Cream variant of its cold brew coffee range.


Heineken’s Amstel Xlight - Product Launch 15 Mar 2017

Heineken has unveiled a light beer extension of its Amstel lager brand in the US.


Moet Hennessy's Ardbeg Kelpie - Product Launch 15 Mar 2017

Moet Hennessy has lined up a limited edition Ardbeg to celebrate 'Ardbeg Day'.


Pernod Ricard's Jameson RTD range - Product Launch 15 Mar 2017

Pernod Ricard's UK unit has lined up two RTD flavours for its Jameson Irish whiskey brand. 


Constellation Brands' Modelo Chelada Tamarindo Picante - Product Launch 15 Mar 2017

Constellation Brands has launched the second chelada flavour to join the Casa Modelo portfolio, Modelo Chelada Tamarindo Picante.


Heaven Hill Brands’ Deep Eddy Orange - Product Launch 14 Mar 2017

Heaven Hill Brands has added a citrus-flavoured extension to its Deep Eddy vodka brand.


Diageo's Smirnoff Mandarin & Pink Grapefruit Cider - Product Launch 14 Mar 2017

Diageo's UK unit has launched a new variant under the Smirnoff Cider brand. 


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