The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Boston Beer Co's Samuel Adams Rebel Grapefruit IPA - Product Launch 11 Feb 2016

Boston Beer Co has released its Samuel Adams Rebel Grapefruit IPA in cans and bottles, following a limited release on draught last year.


William Grant & Sons' Ailsa Bay - Product Launch 11 Feb 2016

William Grant & Sons has lined up a new single malt Scotch whisky for the UK, produced at its Ailsa Bay distillery on the west coast of Scotland.


Brown-Forman's Jack Daniel's Single Barrel Rye - Product Launch 10 Feb 2016

Brown-Forman is set to take advantage of the rising popularity of rye whiskey, with the launch of Jack Daniel's Single Barrel Rye.


Michter's 10 Year Single Barrel Rye - Product Launch 9 Feb 2016

Michter's Distillery in Kentucky has released a ten-year-old Kentucky Straight Rye. 


Pernod Ricard's Beefeater Burrough’s Reserve Edition 2 - Product Launch 8 Feb 2016

Pernod Ricard's Beefeater Burrough’s Reserve Edition 2


Highfern's Angels’ Nectar Blended Malt Scotch Whisky Rich Peat Edition - Product Launch 5 Feb 2016

Highfern has added a heavily-peated expression to its Angels' Nectar blended Scotch brand.


Heaven Hill Distilleries' Burnett’s Flavored Vodka Cucumber Lime - Product Launch 5 Feb 2016

Heaven Hill Distilleries has added a cucumber lime flavour extension to its Burnett's Flavored Vodka range in the US.


Diageo's Oban Little Bay single malt Scotch whisky - Product Launch 5 Feb 2016

Diageo has released a new expression of its Oban single malt whisky, called Little Bay. 


Rombauer Vineyards' 2015 Napa Valley Sauvignon Blanc - Product Launch 4 Feb 2016

Rombauer has released its first Sauvignon Blanc.


Diageo's Orphan Barrel The Gifted Horse American whiskey - Product Launch 4 Feb 2016

Diageo has added a seventh whiskey to its Orphan Barrel Whiskey Distilling Co portfolio. 


Socko Beverages' Socko Energy Drinks - Product Launch     3 Feb 2016

New soft drinks producer Socko Beverages has launched an energy drinks brand in its home state of Arizona.


Stone Brewing's Stone Pataskala Red X IPA - Product Launch 2 Feb 2016

Stone Brewing has released a red IPA, made from Red X malt from Germany-based Bestmaltz. 


Gordon & MacPhail's Benromach 35 Years Old - Product Launch 1 Feb 2016

Gordon & MacPhail has readied the global roll-out of a 35-year-old iteration of its Benromach Scotch whisky brand.


Beam Suntory's Booker's Bluegrass - Product Launch 1 Feb 2016

Beam Suntory has lined up the first of six 2016 releases for its limited run of Booker's Bourbon in the US. 


Pernod Ricard's Longmorn The Distiller's Choice - Product Launch 29 Jan 2016

The UK arm of Pernod Ricard has released a no-age-statement iteration of its Longmorn single malt Scotch whisky in the country.


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