The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Carlsberg's Kronenbourg 1664 Blanc Sans Alcool - Product Launch 27 Feb 2017

Carlsberg-owned French brewer Brasseries Kronenbourg has announced the launch an "alcohol-free" version of its 1664 Blanc brand.


Stewart Brewing's Stewart’s Lager - Product Launch 24 Feb 2017

Scottish craft brewer Stewart Brewing has launched Stewart’s Lager, a new 4% abv beer targeted at sessionable drinking occasions.


Heineken's Maltsmiths range - Product Launch 23 Feb 2017

Heineken has launched a new craft-style beer range that targets "beer-curious" UK consumers.


Remy Cointreau's Mount Gay 1703 Master Select - Product Launch 23 Feb 2017

Remy Cointreau has announced the 2017 release of 1703 Master Select rum from its Mount Gay distillery in Barbados. 


Pernod Ricard's Method and Madness Irish whiskey range - Product Launch 23 Feb 2017

Pernod Ricard's Irish Distillers division has released a range of "experimental super premium whiskeys" from its Midleton distillery in Ireland. 


AG Barr's Funkin Pro Coconut Purée - Product Launch 22 Feb 2017

AG Barr's cocktail unit Funkin has released a coconut purée in the UK on-premise, as it looks to capitalise on the popularity of the Pina Colada. 


Badet Clément's Domaine de la Métairie d’Alon range - Product Launch 22 Feb 2017

French winery Badet Clément has launched a range of organic wines from a vineyard it purchased in 2015.


Kingsland Drinks' Willow & Stone wines - Product Launch 22 Feb 2017

UK drinks firm Kingsland has developed a range of British wines in white, rosé and sparkling rosé styles. The wines were developed to answer a need for "affordable, fresh tasting wine for spontaneous occasions", the company said. 


Gruppo Campari's Appleton Estate Joy Anniversary Blend - Product Launch 21 Feb 2017

Gruppo Campari has launched a limited-edition Appleton Estate rum to celebrate master blender Joy Spence's 20th anniversary in the role. 


Sekforde Drinks' Sekforde Bespoke Botanical Mixers for Rum & Whiskey - Product Launch 20 Feb 2017

Sekforde Drinks has released two mixers, aimed at the dark spirits category.


Lucozade Ribena Suntory's Lucozade Zero Original - Product Launch 17 Feb 2017

Lucozade Ribena Suntory will launch an Original flavour variant under its Lucozade Zero brand in the UK.


Boston Beer Co's Angry Orchard Tapped Maple & Spiced Apple - Product Launch 15 Feb 2017

Boston Beer Co has released two seasonal ciders under its Angry Orchard brand in the US. Tapped Maple is a blend of American culinary apples with maple syrup, while Spiced Apple sees the addition of 'seasonal spices'. 


The Coca-Cola Co's Sprite Cherry, Sprite Cherry Zero - Product Launch 14 Feb 2017

The Coca-Cola Co has used its Freestyle self-service drinks system to create two new permanent additions to the Sprite portfolio in the US.


Teeling Whiskey Co's The Revival Volume III - Product Launch 13 Feb 2017

Teeling Whiskey Co has released a whiskey to commemorate the first 18 months of its Dublin distillery. The Revival Volume III follows Volume II, which was released last year to celebrate the distillery's first anniversary. Volume I was released in 2015 at the distillery's inauguration. 


Kwangdong's Vita500 flavours - Product Launch 10 Feb 2017

Kwangdong has added three flavours to its Vita500 line up in the US. In addition to the Original flavour, Vita500 will now be available in naturally-flavoured Blueberry, Passion Fruit and Grape.


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