The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Sazerac Co's Abraham Bowman Sequential Series Bourbon - Product Launch 26 May 2017

Sazerac has announced the latest release in its Abraham Bowman line of experimental whiskey.


Loch Lomond Group's Glen Scotia 25 year old single malt - Product Launch 26 May 2017

Loch Lomond Group has added a 25-year-old single malt to its Glen Scotia Scotch whisky range.


Freixenet Prosecco - Product Launch 26 May 2017

Freixenet has lined up the release of a premium Prosecco for the UK.


Bacardi's Major Lazer Limited Edition Rum - Product Launch 25 May 2017

Bacardi has launched a limited edition rum in partnership with musicians Major Lazer. 


Beam Suntory’s Cruzan Tropical Fruit flavoured rum - Product Launch 25 May 2017

Beam Suntory has added another flavour to its Cruzan rum stable in the US.


Brothers Rhubarb & Custard Cider - Product Launch 25 May 2017

UK cider producer Brothers has lined up the release of a rhubarb & custard variant of its namesake brand in the company's domestic market.


Robinsons Brewery’s Blonde Tom - Product Launch 23 May 2017

The UK’s Robinsons Brewery’s has added the first new beer to its Old Tom range for nine years.


Sekforde Drinks' Sekforde for Gin botanical mixer - Product Launch 22 May 2017

UK start-up company Sekforde Drinks has added a third variant to its spirits-specific mixer range.


Treasury Wine Estates’ Penfolds Max’s - Product Launch 22 May 2017

Treasury Wine Estates has unveiled two expressions for the US market under the Penfolds Max’s brand name.


Halewood Wines & Spirits’ Lamb & Watt tonic range - Product Launch 19 May 2017

Halewood Wines & Spirits has launched a four-strong range of flavoured tonic waters in the UK, under the brand name Lamb & Watt.


Turner Hardy & Co's tomato juice range - Product Launch 19 May 2017

New UK tomato juice company Turner Hardy & Co is to launch a range of premium mixers into the UK on-premise.


Tipple Brands' HappyDown sparkling cocktail RTDs - Product Launch 18 May 2017

UK producer Tipple Brands has launched a range of sparkling cocktail drinks in cans.


Lucas Bols' Bols Genever 100% Malt Spirit - Product Launch 17 May 2017

Lucas Bols will release a 100% malt spirit genever as it looks to recreate the taste of the spirit as it was in the 17th century. 


Wild Tiger Beverages' Wild Tiger India Spiced Rum - Product Launch 16 May 2017

Wild Tiger Beverages has launched its second product, an Indian spiced rum.


PepsiCo blends Mountain Dew flavours for latest launch 15 May 2017

PepsiCo has launched a limited-edition Mountain Dew that combines three of the brands most popular flavours.


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