The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Product Launch - US: Anheuser-Busch InBev's Bud Light Apple-Ahhh-Rita 31 Jul 2014

Anheuser-Busch InBev has launched a new extension in its high-abv, flavoured beer Rita portfolio.


Product Launch - US: MillerCoors' Blue Moon Cinnamon Horchata Ale 31 Jul 2014

MillerCoors unit Blue Moon Brewing Company has launched a cinnamon-flavoured beer inspired by the traditional Latin American drink horchata.


Product Launch – US: Diageo's Smirnoff Sorbet Light Summer Strawberry, White Peach 30 Jul 2014

Diageo has released two further additions to its Smirnoff Sorbet Light lower-calorie portfolio in the US.


Product Launch – UK: Fuller, Smith & Turner's Gale’s Beachcomber 30 Jul 2014

UK brewer and pub company Fuller, Smith & Turner has launched a seasonal ale in its on-trade outlets.


Product Launch - GLOBAL: Gruppo Campari's Wild Turkey Diamond Anniversary 29 Jul 2014

Gruppo Campari has launched a special-edition Wild Turkey to commemorate master distiller's Jimmy Russell's 60 years of service to the brand.


Product Launch - UK/ONLINE: Isle of Arran Distillers' Devil’s Punch Bowl Chapter III - The Fiendish Finale 29 Jul 2014

Isle of Arran Distillers has released the third and final line in its Devil's Punch Bowl single malt Scotch whisky range.


Product Launch - US: Lucas Bols' Bols Watermelon Liqueur 29 Jul 2014

Lucas Bols has released a watermelon-flavoured extension of its namesake liqueur brand in the US.


Product Launch - TRAVEL RETAIL: Treasury Wine Estates' Wolf Blass Estates of the Barossa 29 Jul 2014

Treasury Wine Estates has launched a Travel Retail-exclusive range of wines from the Barossa Valley.


Product Launch - MAURITIUS/EUROPE/US: Indian Ocean Rum Co's Penny Blue Batch 2 28 Jul 2014

The Indian Ocean Co has released the second batch of its Penny Blue XO rum brand.


Product Launch - US: Brown-Forman's El Jimador Mango Mango, Mexican Lime 25 Jul 2014

Brown-Forman has launched the first flavour extensions for its El Jimador Tequila brand.


Product Launch - UK: Moët Hennessy's Krug Clos du Mesnil 2003 Maison Krug 24 Jul 2014

The UK arm of Moët Hennessy is looking to launch the latest vintage from its Clos du Mesnil single vineyard cuvée.


Product Launch - Beam Suntory's Laphroaig Select 24 Jul 2014

Beam Suntory has added a permanent addition to its Laphroaig Scotch whisky portfolio.


Product Launch - TRAVEL RETAIL: Compania Licorera de Nicaragua's Flor de Cana Blanco Reserva 7 23 Jul 2014

Compañía Licorera de Nicaragua has lined up a seven-year-old white variant of its Flor de Caña rum brand.


Product Launch - TRAVEL RETAIL: William Grant & Sons' Kininvie 17 Year Old Batch No 1 23 Jul 2014

William Grant has released its first batch of Kininvie 17 Year Old single malt Scotch whisky into Travel Retail.


Product Launch - US: CL Financial's Amaro di Angostura 21 Jul 2014

CL Financial's House of Angostura unit has lined up the US launch of an Amaro liqueur under the Angostura brand name.


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