The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Product Launch - Bacardi's Bacardi Carta Fuego 1 May 2015

Bacardi has released a spiced extension of its namesake rum brand.


Product Launch - Just Bee Drinks' Just Bee honey-sweetened water 1 May 2015

UK start-up Just Bee Drinks has released a range of honey-sweetened flavoured waters in the country.


Product Launch - Edrington's Glenturret The Brock Malloy Edition #Cask328 1 May 2015

Edrington has released an online-only expression of a 28-year-old single cask Scotch whisky from its Glenturret distillery.


Product Launch - The Coca-Cola Co's Innocent Coconut Water 1 May 2015

The Coca-Cola Co has added a coconut water to its Innocent soft drinks brand in the UK.


Product Launch - Bacardi's Bacardi Gran Reserva Maestro de Ron 29 Apr 2015

Bacardi has launched a new “super-premium” rum that has been designed for mixing in cocktails.


Product Launch - SodaStream's SkinnyGirl Drink Mixes 29 Apr 2015

SodaStream has launched the first beverages from its partnership with SkinnyGirl, the lower-calorie drinks producer owned by TV personality Bethenny Frankel.


Product Launch - The Swedish Cider Co's älska Pear & Lychee, Peach & Raspberry 29 Apr 2015

The Swedish Cider Co has launched two seasonal flavours in its älska cider range.


Product Launch – Zonin's Prosecco, Black, Grey, White 28 Apr 2015

Casa Vinicola Zonin has lined up the launch of three Prosecco expressions whose names hail from "the colours of these grapes and their English translation"


Product Launch - Summerhouse Drinks' Tonic Water 24 Apr 2015

Scottish soft drinks maker Summerhouse Drinks has launched a tonic water to target growing demand for gin.


Product Launch - Heineken's Old Mout Pomegranate & Strawberry 21 Apr 2015

Heineken is to support the launch of a new flavour in its Old Mout cider range with a GBP4m (US$6m) marketing campaign.


Product Launch - MightyBee's Raw, Virgin Coconut Water 21 Apr 2015

London-based MightyBee has launched its first products, a range of coconut water beverages.


Product Launch - Old Orchard Brands’ Old Orchard Healthy Balance Pineapple Orange, Peach Mango 21 Apr 2015

Old Orchard Brands has launched two new tropical variants in its Healthy Balance reduced-sugar juice drink range.


Product Launch - Beam Suntory's Laphroaig 15-Year-Old 20 Apr 2015

As part of the 200th anniversary celebrations for Islay single malt Scotch whisky Laphroaig, brand owner Beam Suntory has announced the limited re-release of the Laphroaig 15-year-old expression.


Product Launch - Camus Cognac's Extra Dark & Intense 20 Apr 2015

Camus Cognac used has a unique production process to create a new expression of its Camus Extra bottling, decanting eaux-de-vie from their casks, re-toasting the wood and then refilling them with the same spirit.


Product Launch - Wild Drinks' Wild Elderflower Spritz 15 Apr 2015

UK beverage maker Wild Drinks has launched a sparkling perry-based drink ahead of the summer.


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