The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Product Launch - TANZANIA: SABMiller's Fyfe’s Blended Scotch 2 Sep 2014

SABMiller has partnered with Tanzania Distilleries Ltd to launch its first blended Scotch whisky brand.


Product Launch - UK: BrewDog's This. Is. Lager. 2 Sep 2014

Scottish craft brewer BrewDog is launching a lager brand in a bid to "redefine" the beer style in the UK.


Product Launch - UK: Innis & Gunn's Rare Oak Pale Ale 1 Sep 2014

Brewer Innis & Gunn has released a seasonal autumnal pale ale in the UK, infused with ingredients sourced from its native Scotland.


Product Launch - GLOBAL: Inver House Distillers' anCnoc Cutter 1 Sep 2014

Inver House Distillers has released the first in a new series of annual, limited edition peated malt whiskies from its anCnoc brand.


Product Launch - AUS: Abro's Rekorderlig Pomegranate Cider 1 Sep 2014

Swedish cider maker Abro has launched a pomegranate extension of its Rekorderlig cider brand in Australia.


Product Launch - US: Heaven Hill Distilleries' Elijah Craig 23-Year-Old 29 Aug 2014

Heaven Hill Distilleries has released a limited-edition, 23-year-old expression of its Elijah Craig Bourbon brand.


Product Launch - GLOBAL: Avalon Group's The Wild Geese Rum Collection 29 Aug 2014

Avalon Group has launched a collection of aged Caribbean rums to guard against a stock shortfall for its Irish whiskey portfolio.


Product Launch - ONLINE/UK: Moet Hennessy's Ardbeg Supernova 2014 28 Aug 2014

Moet Hennessy has lined up the latest version of its Ardbeg Supernova single malt expression.


Product Launch - UK: Distell's Nederburg 56 Hundred 26 Aug 2014

Distell has added a new range to its Nederburg wine portfolio.


Product Launch - NEW ZEALAND: Thomson Whisky's Manuka Smoke Whisky 26 Aug 2014

Thomson Whisky has started production of Manuka Smoke Whisky, which the company believes will be the world’s first Manuka smoked whisky.


Product Launch - US/CANADA: Jones Soda's PB&J 22 Aug 2014

Jones Soda has launched a new limited edition CSD that it claims is a “salute to the popular kids' sandwich”, the peanut butter and jelly.


Product Launch - US: Diageo Chateau & Estate Wines' Woodwork 21 Aug 2014

Diageo's US wine unit, Chateau & Estate Wines, has announced the launch of a new brand, featuring three varieties.


Product Launch - US: Heaven Hill Distilleries' Hpnotiq Sparkle 20 Aug 2014

Heaven Hill Distilleries has lined up a sparkling brand extension of its Hpnotiq liqueur in the US.


Product Launch - US: Constellation Brands' Svedka Peach 20 Aug 2014

Constellation is launching a new peach variant of its Swedish vodka brand Svedka in the US.


Product Launch - S AFRICA: SABMiller's Castle Milk Stout Chocolate Infused Stout 19 Aug 2014

SABMiller's South African unit has launched a "limited-edition" chocolate infused version of its Castle Milk Stout brand.


Browse all 1,294 articles