The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.

Product Launch - UK: Halewood International's Lazy Jack's

15 April 2014

Halewood International is launching what it calls the "UK’s first American-style, cloudy apple cider".

Product Launch - US: Beam Inc's Skinnygirl Sweet’arita, Sparkling Margarita

15 April 2014

Beam Inc is set to launch two additions to the pre-mixed cocktail strand of its Skinnygirl brand portfolio.

Product Launch - US: Bacardi's Bacardi Mango Fusion

15 April 2014

Bacardi has released the latest extension of its flavoured rum portfolio.

Product Launch - UK: The Chilgrove Gin Co's Chilgrove Dry Gin

15 April 2014

The Sussex-based Chilgrove Gin Co is to launch what it claims is the first gin to be made in England using a neutral spirit distilled from grapes.

Product Launch - US: Brown-Forman's Jack Daniel’s Rested Tennessee Rye

14 April 2014

Brown-Forman's Jack Daniel's distillery has released its first barrel-matured expression in the rye category.

Product Launch - UK: Beam Inc's Hornitos Black Barrel

14 April 2014

Beam Inc has launched a "premium" barrel-aged Tequila under its Hornitos brand.

Product Launch - US: The Coca-Cola Co's Vitaminwater Energy

10 April 2014

The Coca-Cola Co has launched an energy extension to its Vitaminwater brand in the US that uses caffeine from green coffee beans.

Product Launch - GLOBAL: Kilchoman Distillery's Loch Gorm Single Malt Whisky

9 April 2014

Kilchoman Distillery is to launch a limited-edition single malt globally.

Product Launch - US: Halo Beverages' BetterSweet Maple Water

9 April 2014

Halo Beverages has launched a low-sugar beverage that is made with water from maple trees.

Product Launch - US: Cognac Ferrand's Citadelle Gin Reserve Solera 2013

8 April 2014

Cognac Ferrand has launched an extension to its Citadelle gin range that has been aged in solera barrels.

Product Launch - US: Beam Inc's Sauza Sparkling Margarita Watermelon

8 April 2014

Beam Inc has added a new flavour to its ready-to-serve cocktail mixes of its Sauza Tequila brand.

Product Launch - GLOBAL: Latvijas Balzams' Cosmopolitan Diva

8 April 2014

Latvia's Latvijas Balzams has launched a sparkling alcoholic beverage that is produced using gold filtration.

Product Launch - CANADA/EUROPE: Carlsberg's Seth & Riley's Garage

8 April 2014

Carlsberg has entered the so-called “hard drinks” category with the launch of an alcoholic lemonade that aims to “bridge the gap” between sweet beverages and beer.

Product Launch - MEXICO: Heineken’s Dos Equis Radler

7 April 2014

Heineken’s Mexican subsidiary, Cuauhtémoc Moctezuma, has launched a radler variant of its Dos Equis beer brand in Mexico.

Product Launch - TRAVEL RETAIL: Bacardi's Bombay Amber

7 April 2014

Bacardi has launched a “super-premium” extension to its Bombay Sapphire gin portfolio into Travel Retail.

Product Launch - TRAVEL RETAIL: Morrison Bowmore Distillers' Bowmore Black Rock, Gold Reef, White Sands

4 April 2014

Morrison Bowmore Distillers is to launch a Travel Retail exclusive collection for its Bowmore Scotch brand.

Product Launch - US: Buffalo Trace Distillery's Elmer T. Lee Single Barrel Bourbon

4 April 2014

Buffalo Trace Distillery has released a single barrel Bourbon to commemorate its former master distiller, Elmer T. Lee.

Product Launch - BRAZIL: Viti-Vinícola Cereser's 88 Limao

3 April 2014

Viti-Vinícola Cereser has confirmed the nation-wide roll-out of 88 Limão in Brazil.

Product Launch - TRAVEL RETAIL: Diageo's Smirnoff Gold Apple

1 April 2014

Diageo has lined up an apple-flavoured addition to its Smirnoff Gold liqueur collection.

Product Launch - TRAVEL RETAIL: Bacardi's The Royal Brackla 35 Year Old

1 April 2014

The Travel Retail arm of Bacardi has launched a 35-year-old iteration of its parent company's The Royal Brackla single malt Scotch whisky.







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