Research in Focus

Research in Focus

A look at the latest research, available in the just-drinks store.



Research in Focus - Vodka Brands Look to Rediscover their Mojo 25 Nov 2014

After decades of rampaging growth, the vodka sector has more recently been enduring the unfamiliar experience of feeling a little left behind.


Round-Up - NPD: Is “Craft” the Next Big Thing for Soft Drinks and Fruit Juices? 24 Nov 2014

The success of craft beer may be one of the biggest success stories in packaged beverages in the last 50 years. Craft beer currently accounts for over 14% of the overall beer market in the US and craft beer production nearly doubled between 2011 and 2014, according to the country's Brewers Association.


Research in Focus - Fading Recovery, Fresh Downside Risks and Hidden Potential 19 Nov 2014

Fresh geopolitical, macroeconomic and legislative headwinds are hitting emerging markets once hailed as the engine securing the global alcoholic drinks industry’s relative resilience. At the same time, western markets are battling lingering maturity while going through a transformational stage in terms of shifting drinking patterns, innovation initiatives and opportunities presented by the millennial generation coming of age. Euromonitor's senior alcoholic drinks analyst, Spiros Malandrakis, deconstructs the industry’s key regional narratives, highlighting key learning’s from across the globe.


Research in Focus - The Five Biggest Trends in FMCG in the Next Five Years 7 Nov 2014

A new report by Canadean analyses future trend scenarios for the FMCG sector, identifying the best opportunities in consumer markets over the next five years. Ronan Stafford, analyst at Canadean, explains why emerging economies will play such a huge role in the years to come.


Research in Focus - Opportunity Waiting: Beers Beyond Lager 6 Nov 2014

In 2013, beer alternatives generated 13bn litres of volume sales and US$58bn in sales revenue, according to Euromonitor International. This is small when compared to the respective standard lager sizes of 182bn litres and US$583bn.


Research in Focus - English Gin Breaks Away From its Core Markets 27 Oct 2014

Consumption of English gin - excluding consumption in India and the Philippines, which both consist almost entirely of local economy brands - has been dominated by three core markets: the US, Spain and the UK.


Research in Focus - Will Coca-Cola Life and Pepsi True Damage Perceptions of Stevia? 21 Oct 2014

Amidst the much-publicised decline of both regular and reduced sugar carbonates, The Coca-Cola Co and PepsiCo have confirmed plans to launch stevia-based cola carbonates (Coca Cola Life and Pepsi True) in the US.


Research in Focus - Race to Innovate Blurs Drinks Category Lines 15 Oct 2014

The increasingly fast-paced rise and fall of trends is having a major impact on the global drinks market. Consumers have begun not only to expect, but also demand, the continued innovation of categories and products, according to the IWSR’s Global Trends Report 2014.


Research in Focus - Liquid Water Enhancers: Unclear Positioning Causes Challenge for Manufacturers 14 Oct 2014

Following its successful emergence in the US beverage market as a result of high levels of investment from major companies such as Kraft and The Coca-Cola Co, the liquid water enhancer category has been introduced in the UK.


Research in Focus - Emerging markets key to Scotch whisky growth 7 Oct 2014

As the Scotch whisky industry en masse breathes a long - if discreet - sigh of relief that the Scottish National Party failed to carry the day in the country's independence referendum last month, it will be pondering how to return what is one of the country's key export earners swiftly back to growth.


Research in Focus - NPD in Alcoholic Drinks: Themes, Examples and Glimpses of the Future 1 Oct 2014

New product developments are evolving and gaining prominence in an era of fierce competition for share of throat and wallet, against the backdrop of a rapidly depleting acquisition pool. Identifying the key themes driving innovation, realising their cross-category relevance and moving beyond trade taboos and stereotypes is essential for securing success as the ripple effects of the recession and fresh emerging-market volatility are transforming drinking habits and rituals.


Research in Focus - How Can 100% Juice Stay Strong in the Gulf States? 23 Sep 2014

Last year, the Middle East and Africa (MENA) accounted for just 8% of total juice volumes. Yet, this unremarkable position in the global juice category belies a very strong regional growth story, with high single-digit growth in the region’s most important national markets.


Research in Focus - Smaller Emerging Markets still Important for Champagne 26 Aug 2014

The forecast gradual recovery of Champagne shipments to nearer their record level over the next four years will be borne primarily out of economic recovery in its powerhouse export markets, such as the UK and Germany, and, albeit more sluggishly, in France.


Research in Focus - Cognac Rides the Recessionary Rollercoaster 13 Aug 2014

A new report from just-drinks and The IWSR suggests the Cognac sector has been on something of a rollercoaster ride during the recent economically turbulent years.


Research in Focus - Family Branding: Establishing Beverage Verticals for Parents and Children 25 Jul 2014

Consumer concerns over calorie and sugar content have undoubtedly been a major contributor to shifting consumer beverage choices, particularly in developed markets like the US, UK, and France.


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