Research in Focus
A look at the latest research, available in the just-drinks store.
Research in Focus - BRIC Travellers Swell Travel Retail Coffers
11 April 2013
Drinks companies stand to benefit as the global travel retail market continues to expand, buoyed by millions of new passengers from developing economies, according to a new just-drinks/IWSR report.
Research in Focus - Wine: Tribal Instincts
28 February 2013
Consumer behaviour has been transformed by technology, but the main consumer trends all have their roots in mankind’s most primeval impulses. There are some important lessons for drinks marketers, as Wine Intelligence explains.
Research in Focus - Global reach gives Scotch whisky an edge during downturn
8 February 2013
The international scope of the Scotch whisky sector and its strong growth in emerging markets has allowed the market to continue growing in spite of the global downturn. However, as a new just-drinks/IWSR report points out, the performance in mature markets has led some to question whether more innovation is required to rejuvenate the category in what remain key markets.
Research in Focus - Emerging Markets Not Always the Answer
25 January 2013
While there has been huge focus in the spirits sector on emerging markets in recent years, a new report from Euromonitor International suggests prioritising development in these up-and-coming regions will not be the optimal growth strategy for all companies.
Research in Focus - Japan: Younger Wine Drinkers Provide Fresh Impetus
21 December 2012
Japan’s reputation as a conservative market which has reached a natural plateau is looking increasingly outdated, according to a Wine Intelligence report – and it’s the 20-34 age group that’s doing most to shake things up.
Research in Focus - China: 1.3bn People, 19m Wine Drinkers, Six Types of Consumer
23 November 2012
Just about everyone in the wine trade wants to do business with China. And by now, just about everyone has realised that, despite the explosive growth in the Chinese market, this isn’t the easiest thing to achieve. Barriers to entry are numerous; failure rates are high.
Research in Focus - Wine: Nailing the Nordics
26 October 2012
This week sees the publication of a new report from Wine Intelligence that looks at the wine markets in the Nordic region. Graham Holter considers the report's findings and learns that, when it comes to the region's wine consumers, one size most certainly does not suit all.
Research in Focus - Locating the Silver Lining for Drinks Companies
19 October 2012
As macroeconomic volatility, the mature versus emerging market narrative, the craft revolution coming of age and shifting demographics all radically reshape the alcoholic drinks battleground, innovation is accelerating and becoming more crucial than ever. Exploring key underlying themes and highlighting exemplary launches spearheading relevant trends, Euromonitor International’s latest global briefing provides a category-by-category sneak peak of the industry’s short- to medium-term future. Spiros Malandrakis, senior alcoholic drinks analyst, looks into the proverbial crystal ball.
Research in Focus - Diageo's Johnnie Walker Just Keeps On Walking
12 October 2012
In a way it must be a bit galling for the undoubtedly talented number crunchers at the International Wine and Spirit Record (IWSR) that their carefully devised methodology for calculating the world's top performing spirit brand produces probably the same outcome as the intuitive guess of most industry professionals.
Research in Focus - Soft Drinks: How Consumption Patterns Drive Branding and Product Development
5 October 2012
In 2011, global soft drinks sales reached 609bn litres, up by 4% over the previous year and continuing a steady upwards trend. At the same time, global consumption continues to evolve, both in terms of what consumers are buying as well as how, where and - perhaps most importantly - why.
Research in Focus - Champenois Back US to Deliver Over Next Decade
28 September 2012
In spite of much exciting talk about the growth of Champagne in Far Eastern markets, the country marked out by most observers as most promising export destination for Champagne over the next decade is in fact a resurgent US.
Research in Focus - Prosecco Leads the Sparkling Wine Charge
13 September 2012
Growth in sparkling wine of the non-Champagne variety has been a somewhat unheralded success story of the global wines and spirits market during the past ten years, and the product which typifies the sector's progress - and the star performer to boot - is the northern Italian fizz, Prosecco.
Research in Focus - RTDs & High-Strength Premixes: A Growing & Increasingly Sophisticated Category
13 July 2012
The RTDs/high-strength premixes category registered the second strongest total volume growth of all alcoholic drinks categories globally in 2011. New launches and category extensions led to the repositioning of RTDs as a healthier and more socially responsible category, expanding its consumer base and growing in both volume and value terms as a result.
Research in Focus - Brewers look to premium brands to alleviate recessionary woes
11 June 2012
Premium beer sales are set to grow in "every continent" over the next four years according to a new just-drinks report, with Asia expected to show particularly strong growth. However, premium beer growth is forecast to be "sluggish" in Europe.
Research in Focus - Health Benefits Fuel New Products in Soft Drinks
10 May 2012
Between 2011 and 2016, developed markets are predicted to have very little soft drinks absolute volume growth due mainly to market saturation. Since volume increases are limited, there is a search for value-added new products to enhance category profitability.
Research in Focus - Health Concerns a Boon for Stevia-Based CSDs in China?
10 May 2012
Scepticism towards artificial sweeteners has inhibited growth in lower-calorie carbonated soft drinks (CSDs) in China but as obesity rates rise, consumer demand for lower-calorie, healthier beverages will increase. To meet this demand and to prevent consumers deserting the CSD market for healthier non-carbonated products, CSD producers will have to develop lower-calorie, naturally sweetened offerings, and stevia-based products could be the obvious solution.
Research in Focus - Na Zdorovie, Amigo! Russians Take to Tequila
19 April 2012
As hard as it may be to conceive of another white spirit winning the hearts of Russian drinkers, it appears that Tequila is doing just that. If current growth rates are maintained, Russia is likely to take Germany's place as the fourth-largest Tequila market within the next two to three years, says a new IWSR/just-drinks report.
Research in Focus - Ready To Drink Finally Comes of Age
16 March 2012
The economic downturn has been a catalyst for both recovery and reinvention in the ready-to-drink category, according to a new report from Euromonitor.
Research in Focus - Cognac Enjoys New "Golden Age"
10 February 2012
From the somewhat depressing perspective of recession-ravaged Europe, the idea of any sector of the premium spirits market enjoying a golden age may seem somewhat surprising. But, thanks to the contrasting fortunes of emerging Asian markets, Cognac is experiencing precisely that, according to a new report from The IWSR and just-drinks.
Research in Focus - Baijiu Shows Premium Sector is Not All About Imported Cachet
20 January 2012
Much has been written about the continued growth potential for imported spirits in China, but a new report from The IWSR examines the special position the traditional spirit, baijiu, holds in the Chinese spirits sector.
