Research in Focus

Research in Focus

A look at the latest research, available in the just-drinks store.



Research in Focus - Will Coca-Cola Life and Pepsi True Damage Perceptions of Stevia? 21 Oct 2014

Amidst the much-publicised decline of both regular and reduced sugar carbonates, The Coca-Cola Co and PepsiCo have confirmed plans to launch stevia-based cola carbonates (Coca Cola Life and Pepsi True) in the US.


Research in Focus - Race to Innovate Blurs Drinks Category Lines 15 Oct 2014

The increasingly fast-paced rise and fall of trends is having a major impact on the global drinks market. Consumers have begun not only to expect, but also demand, the continued innovation of categories and products, according to the IWSR’s Global Trends Report 2014.


Research in Focus - Liquid Water Enhancers: Unclear Positioning Causes Challenge for Manufacturers 14 Oct 2014

Following its successful emergence in the US beverage market as a result of high levels of investment from major companies such as Kraft and The Coca-Cola Co, the liquid water enhancer category has been introduced in the UK.


Research in Focus - Emerging markets key to Scotch whisky growth 7 Oct 2014

As the Scotch whisky industry en masse breathes a long - if discreet - sigh of relief that the Scottish National Party failed to carry the day in the country's independence referendum last month, it will be pondering how to return what is one of the country's key export earners swiftly back to growth.


Research in Focus - NPD in Alcoholic Drinks: Themes, Examples and Glimpses of the Future 1 Oct 2014

New product developments are evolving and gaining prominence in an era of fierce competition for share of throat and wallet, against the backdrop of a rapidly depleting acquisition pool. Identifying the key themes driving innovation, realising their cross-category relevance and moving beyond trade taboos and stereotypes is essential for securing success as the ripple effects of the recession and fresh emerging-market volatility are transforming drinking habits and rituals.


Research in Focus - How Can 100% Juice Stay Strong in the Gulf States? 23 Sep 2014

Last year, the Middle East and Africa (MENA) accounted for just 8% of total juice volumes. Yet, this unremarkable position in the global juice category belies a very strong regional growth story, with high single-digit growth in the region’s most important national markets.


Research in Focus - Smaller Emerging Markets still Important for Champagne 26 Aug 2014

The forecast gradual recovery of Champagne shipments to nearer their record level over the next four years will be borne primarily out of economic recovery in its powerhouse export markets, such as the UK and Germany, and, albeit more sluggishly, in France.


Research in Focus - Cognac Rides the Recessionary Rollercoaster 13 Aug 2014

A new report from just-drinks and The IWSR suggests the Cognac sector has been on something of a rollercoaster ride during the recent economically turbulent years.


Research in Focus - Family Branding: Establishing Beverage Verticals for Parents and Children 25 Jul 2014

Consumer concerns over calorie and sugar content have undoubtedly been a major contributor to shifting consumer beverage choices, particularly in developed markets like the US, UK, and France.


Research in Focus - Cachaça seeks "Brand Brasil" bounce 14 Jul 2014

Now would seem an opportune time to assess the current fortunes and potential for Brazil's national spirit, cachaça, and a new joint-report from The IWSR and just-drinks has done just that.


Research in Focus - Research Highlights Gin's Hidden Premium Trend 12 Jun 2014

The global category figures may not look that encouraging but a new joint-report from just-drinks and The IWSR points to better fortunes for the gin market.


Research in Focus - Mergers & Acquisitions in Alcoholic Drinks 28 May 2014

Mergers and acquisitions have to varying degrees been important in shaping the different alcoholic drinks categories.


Research in Focus - Connoisseurship and 'Terroir' take Malt Whisky to Record High 27 Mar 2014

The close affinity between Scotland and France dates back as far as the 13th Century and the Auld Alliance. In those days, it was primarily shared enmity and suspicion of England that bound the two nations together: Some might say still does.


Research in Focus - Cider's Potential Bubbles to the Surface 17 Mar 2014

Global manufacturers, orchards owners, and independent brewers are realising the potential in the cider/perry market beyond core markets, particularly the UK. Evolving cider/perry markets in Eastern Europe and New World markets, notably the US, Australia, South Africa, and Argentina, have driven growth in recent years.


Research in Focus - Craft Distillers Follow in the Little Footsteps of the Micro-Brewers 3 Mar 2014

The latest joint-report from just-drinks and The IWSR, published this week, looks at the non-scotch whisk(e)y category. Ben Cooper considers what the findings of this research mean for the smaller whisk(e)y distillers around the World.


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