Research in Focus

Research in Focus

A look at the latest research, available in the just-drinks store.

What is the relaxation drink segment and what are its chances of success? - Research in Focus 5 Sep 2016

The explosive growth of energy drinks worldwide is in large part attributable to a global consumer need for quick energy boosts to power through work, errands and other necessary parts of daily life. Many people like the convenience of just grabbing an energy drink rather than having to brew coffee or tea to wake them up in the morning or power them through the late-afternoon doldrums. But, what about the other side of the equation? What does the convenience-loving consumer do when they need to relax?

Rum sector looks to capitalise on its diversity – Research in Focus 1 Aug 2016

On one level, rum is a relatively simple product. Easy to produce from an inexpensive and ubiquitous primary raw material, rum is made and consumed widely.

Brazil puts better-for-you beverages to the test - Research in Focus 30 Jun 2016

Alll eyes are on Brazil at the moment as the country gears up for the Rio Olympics. Euromonitor International's senior beverage analyst, Hope Lee, looks at which brands and categories can win in Brazil's beverage market over the next few years. 

How RTDs are stealing share from all other categories - Research in Focus 1 Jun 2016

Looking for a single reason why the ready-to-drink (RTD) category is set for such strong progress during the coming five years will be a fruitless task. Yet, it is for that exact reason why the segment's future is so rosy.

Latin America drops CSDs for RTD tea - Research in Focus 3 May 2016

Ready-to-drink tea is overwhelmingly consumed in Asia, which was responsible for over three-quarters of all global sales for the segment last year. However, the region's dominance of total volume sales should not distract from the fact that RTD teas are expected to grow in all of the world's regions in the years ahead. Of those other regions, Latin America stands out, with a projected 5% compound annual growth rate (CAGR) in volumes between 2015 and 2020.

US whiskey profiting from flavourable conditions – Research in Focus 30 Mar 2016

Scotch whisky producers may be agonising over whether flavoured variants offer an effective means of recruiting new consumers and driving growth, but their counterparts on the other side of the Atlantic have no such qualms. Indeed, it is the success that flavoured US whiskey brands and spiced rums have had that has prompted Scotch companies to try the flavoured route, even though they are not permitted to call such products 'Scotch whisky'.

What does the term 'natural' actually mean to consumers? - Research in Focus 23 Mar 2016

'Natural' might be the most popular claim included across new product launches in soft drinks. In fact, last month at the CAGNY investor conference in Florida, The Coca-Cola Co cited 'natural' as one of its six key consumer preferences and trends - along with portion control, sugar reduction and other tactics - to achieve renewed growth across its portfolio.

Will value-sharing in Travel Retail become reality? - Research in Focus 3 Feb 2016

There is future growth aplenty on offer in the Travel Retail channel, but a new report suggests a reappraisal of the traditional relationship between suppliers, operators and airport authorities would be of huge benefit to drinks brands going forward.

2016's consumer will drive 'less, but better' drinks trend - Research in Focus 4 Jan 2016

As economic cycles turn, consumers begin spending more freely and so it has proved as major economies have emerged from the economic crisis. In drinks categories, the premiumisation trend is therefore once more fuelling growth. According to a new just-drinks report, however, the deep and sustained global recession has left its mark on consumers and, in particular, on how they make premium purchasing decisions.

Product innovation puts sparkling wine on more assertive footing - Research in Focus 19 Oct 2015

It has never been entirely clear whether the gulf between Champagne and other sparkling wines is down to an inferiority complex on the part of the latter or the superiority complex of the former. 

Untapped premiumisation offers spirits growth potential - Research in Focus 24 Aug 2015

Premiumisation has been such a critical trend and driver in the spirits sector that it is hard to imagine there are sectors where it has so far been under-exploited. However, a new report from The IWSR and just drinks suggests there are a number of spirits categories that still remain under-premiumised.

Why are Energy Drinks Failing in South Korea? - Research in Focus 13 Aug 2015

South Korean consumers are not engaging with energy drinks at the same level as the country's neighbours in South-East Asia.

Research in Focus - Coffee Craze Could Yet Drive Liqueurs 9 Jun 2015

The diverse liqueurs category has been becalmed in recent years, but the very diversity of the sector means that, while some areas might be declining, other areas are almost certain to be showing some growth.

Research in Focus - Cider/Perry: Adapts, Evolves & Grows 1 Jun 2015

The cider/perry market has witnessed phenomenal developments in the last ten years, making it the World's fastest-growing alcoholic drinks category, in volume terms.

Research In Focus - The Beer Engine that is Africa 20 May 2015

Africa is the final frontier for beer, according to Euromonitor International’s latest global briefing 'Africa: The Final Frontier for Beer'.

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