Research in Focus

Research in Focus

A look at the latest research, available in the just-drinks store.

Research in Focus - Connoisseurship and 'Terroir' take Malt Whisky to Record High

27 March 2014

The close affinity between Scotland and France dates back as far as the 13th Century and the Auld Alliance. In those days, it was primarily shared enmity and suspicion of England that bound the two nations together: Some might say still does.

Research in Focus - Cider's Potential Bubbles to the Surface

17 March 2014

Global manufacturers, orchards owners, and independent brewers are realising the potential in the cider/perry market beyond core markets, particularly the UK. Evolving cider/perry markets in Eastern Europe and New World markets, notably the US, Australia, South Africa, and Argentina, have driven growth in recent years.

Research in Focus - Craft Distillers Follow in the Little Footsteps of the Micro-Brewers

3 March 2014

The latest joint-report from just-drinks and The IWSR, published this week, looks at the non-scotch whisk(e)y category. Ben Cooper considers what the findings of this research mean for the smaller whisk(e)y distillers around the World.

Research in Focus - Smaller Packaging Increases Access, Raises Value in Emerging Asian Markets

25 February 2014

With challenges facing the CSD category at every turn, Euromonitor has spotted a surprise opportunity for producers, in some of the emerging markets of the World.

Research in Focus - Vodka and the Flavour Fatigue

7 February 2014

The flavoured vodka category has been a growth engine of the spirits sector for some time, but new research from just-drinks suggests that the sub-category no longer represents the easy route to growth or the obvious 'go to' option for new product development that it did a few years ago.

Research In Focus - Climate Change Altering Profile of European Wine Sector

10 January 2014

Climate change has significant implications for Europe's wine industry, according to a new just-drinks report. However, while rising temperatures are creating stern challenges for some of the region's most established wine-producing areas, wine production is becoming possible in northern regions where hitherto viticulture was not commercially viable. Ben Cooper reports.

Research In Focus - Vodka: Absolut game-changer

7 October 2013

Is there a brand that has exerted a more profound influence on a drinks category than Absolut Vodka? Ben Cooper doubts it.

Research in Focus - The Evolution of Energy: How a Shift in Focus Broadens Appeal

8 August 2013

As explored in Global Sports and Energy Drinks: Where Consumer Lifestyles and “Lifestyle Branding” Meet, energy drinks across the world are positioned and marketed in different ways.

Research in Focus - Ready for More Growth: RTDs Continue to Defy Doom-Mongers

2 August 2013

The ready-to-drink (RTD) category continues to offer growth potential for spirits producers while giving their brands access to consumption occasions they were traditionally excluded from and the opportunity to attract new consumers through product innovation.

Research in Focus - Challenges Facing Diageo in Spirits

1 July 2013

In a recently-published global briefing 'Diageo in Spirits', Euromonitor International’s senior alcoholic drinks analyst Jeremy Cunnington takes a look at what are the challenges facing Diageo in spirits as the new CEO Ivan Menezes takes charge.

Research in Focus - White Spirits: Grey Prospects & Golden Opportunities

30 May 2013

The white spirits category is merely an arbitrary pooling together of subsectors sharing some commonalities and more than a few major differences on the basis of the drinks’ primary colours. Euromonitor International’s latest global report ‘White Spirits: Grey Prospects and Golden Opportunities’ offers insights on this most ubiquitous of major alcoholic drinks segments. Senior analyst Spiros Malandrakis provides a brief glimpse of some of the key findings.

Research in Focus - Rum Set to Benefit from its Versatility

10 May 2013

The many facets of rum reflect a versatility that looks set to keep an already growing category moving in the right direction, according to a new report from just-drinks and The IWSR.

Research in Focus - BRIC Travellers Swell Travel Retail Coffers

11 April 2013

Drinks companies stand to benefit as the global travel retail market continues to expand, buoyed by millions of new passengers from developing economies, according to a new just-drinks/IWSR report.

Research in Focus - Wine: Tribal Instincts

28 February 2013

Consumer behaviour has been transformed by technology, but the main consumer trends all have their roots in mankind’s most primeval impulses. There are some important lessons for drinks marketers, as Wine Intelligence explains.

Research in Focus - Global reach gives Scotch whisky an edge during downturn

8 February 2013

The international scope of the Scotch whisky sector and its strong growth in emerging markets has allowed the market to continue growing in spite of the global downturn. However, as a new just-drinks/IWSR report points out, the performance in mature markets has led some to question whether more innovation is required to rejuvenate the category in what remain key markets.

Research in Focus - Emerging Markets Not Always the Answer

25 January 2013

While there has been huge focus in the spirits sector on emerging markets in recent years, a new report from Euromonitor International suggests prioritising development in these up-and-coming regions will not be the optimal growth strategy for all companies.

Research in Focus - Japan: Younger Wine Drinkers Provide Fresh Impetus

21 December 2012

Japan’s reputation as a conservative market which has reached a natural plateau is looking increasingly outdated, according to a Wine Intelligence report – and it’s the 20-34 age group that’s doing most to shake things up.

Research in Focus - China: 1.3bn People, 19m Wine Drinkers, Six Types of Consumer

23 November 2012

Just about everyone in the wine trade wants to do business with China. And by now, just about everyone has realised that, despite the explosive growth in the Chinese market, this isn’t the easiest thing to achieve. Barriers to entry are numerous; failure rates are high.

Research in Focus - Wine: Nailing the Nordics

26 October 2012

This week sees the publication of a new report from Wine Intelligence that looks at the wine markets in the Nordic region. Graham Holter considers the report's findings and learns that, when it comes to the region's wine consumers, one size most certainly does not suit all.

Research in Focus - Locating the Silver Lining for Drinks Companies

19 October 2012

As macroeconomic volatility, the mature versus emerging market narrative, the craft revolution coming of age and shifting demographics all radically reshape the alcoholic drinks battleground, innovation is accelerating and becoming more crucial than ever. Exploring key underlying themes and highlighting exemplary launches spearheading relevant trends, Euromonitor International’s latest global briefing provides a category-by-category sneak peak of the industry’s short- to medium-term future. Spiros Malandrakis, senior alcoholic drinks analyst, looks into the proverbial crystal ball.

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