Research in Focus
A look at the latest research, available in the just-drinks store.
Research in Focus - Baijiu Shows Premium Sector is Not All About Imported Cachet
20 January 2012
Much has been written about the continued growth potential for imported spirits in China, but a new report from The IWSR examines the special position the traditional spirit, baijiu, holds in the Chinese spirits sector.
Research in Focus - Doing its Own Thing Pays Off for Gin
16 December 2011
As vodka sales have soared over the last ten years, gin has been somewhat in the doldrums. However, a new The IWSR/just-drinks report shows that the premium gin category is now growing, on the back of new product innovation and marketing which emphasises gin’s unique attributes rather than simply trying to emulate vodka.
Research in Focus - Challenges and Strategies in Global Fruit/Vegetable Juice Sales
28 October 2011
Several inherent challenges exist in global fruit/vegetable juice sales. In a recent Euromonitor International Global Briefing, entitled 'Global Consumer Preferences within Fruit/Vegetable Juice', Richard Haffner, Euromonitor’s head of beverage research, analyses these challenges and offers strategies for growth opportunities in global fruit/vegetable juice sales.
Research in Focus - 'The World’s Top Performing Spirits Brands' from The IWSR/just-drinks
19 October 2011
A new report incorporating the IWSR's spirits rankings and a just-drinks readership survey confirms Johnnie Walker’s status as the undisputed global brand leader in the spirits sector but also has some positive findings for brands such as Jack Daniel’s, Absolut and Captain Morgan.
Research in Focus - Can Any Wine Company Gain 5% Global Volume Share?
4 October 2011
The global wine industry remains highly fragmented. In a recent Euromonitor International global briefing, entitled 'How Wine Companies Can Become Global', Jeremy Cunnington looked at why, and whether it can change.
Research in Focus - Innovation Key to Growth for Non-Scotch Whiskies
29 July 2011
Investment in product innovations such as flavoured whiskies and RTDs has borne fruit for non-Scotch whiskies, according to a new just-drinks/IWSR report, while US, Canadian and Irish whiskies have also capitalised on the growing popularity of cocktails.
Research in Focus - Global Performance and Prospects for Beer
22 July 2011
While some signs of a relative rebound in the global beer market started appearing in 2010, following the sobering trough reached in 2009, growth has yet to return to pre-recessionary levels. Spiros Malandrakis, Alcoholic drinks analyst Euromonitor International examines the current state of the industry, including the post-recession fallout, recovering and still beleaguered markets, and scenarios for growth moving forward.
Research in Focus - Premium Outlook Good for Vodka, Despite Recession
27 May 2011
Continued growth in the US and the prospect of an increasingly prominent position in the global travel retail sector augur well for premium vodka brands, according to a new report from just-drinks and IWSR.
Research in Focus - Growth Opportunities for Beer Suppliers
18 March 2011
Beer brewing is a process impacted by a combination of endogenous variables, such as market maturity and changing consumer preferences, as well as exogenous factors such as the economic climate, consumer confidence, spending power and demographic shifts. Euromonitor International’s latest report, ‘Growth Opportunities for Beer Suppliers’, provides an overview of global beer production, while focusing on both how it influences - and is influenced by - general market performance in the context of an increasingly volatile world. This report takes a closer at when it is most appropriate to produce beer locally or brew abroad, while at the same time focusing on a case study of the Chinese market. Spiros Malandrakis, alcoholic drinks analyst at Euromonitor International, investigates.
Research in Focus - Rum Sector Reaping the Premiumisation Dividend
9 March 2011
Following the trends seen in categories such as vodka and Tequila, rum marketers are optimistic about the potential for premium and super-premium rums. A new just-drinks/IWSR report suggests with good reason.
Research in Focus - Malt Whisky Sales Suffer in Downturn, But Outlook is Positive
9 February 2011
Malt whisky sales suffered during the downturn, but a new just-drinks/IWSR report forecasts a rapid recovery for the sector and suggests the long-term prognosis remains positive.
Research in Focus - Global Spirits Market on the Path to Recovery
24 November 2010
The spirits industry is on the path to recovery following a hard 2009 during which many markets were affected by the credit crunch, according to The IWSR’s Forecast Report 2010-2015. Several countries and categories are returning to stability or growth in 2010, but the time and speed of recovery will vary considerably depending on local circumstances.
Research in Focus - The New Consumer and the Alcoholic Drinks Industry
19 November 2010
The fiscal maelstrom of the' Great Recession' has had a profound impact on the global socio-economic landscape. Sweeping across the world in 2008 and 2009 and causing havoc in countries as diverse as Latvia, the US, South Korea and South Africa, the sharpest contraction in world output since the Great Depression dramatically reshaped consumption trends, bringing about the arrival of a new norm. Temporary or permanent, radically fresh or an acceleration of pre-existing shifts in drinking, going out, socialising and spending patterns, such dramatic movements are but the post-natal convulsions following the birth of a new type of consumer. Euromonitor International’s latest global briefing, Beyond the Crisis – The New Consumer and the Alcoholic Drinks Industry, is an attempt to identify and contextualise the shifts, decipher their implications and point to the direction the alcoholic drinks industry will take in response. Spiros Malandrakis, alcoholic drinks analyst with Euromonitor International, investigates.
Research in Focus - Asia-Pacific: The Most Valuable Spirits Market
5 November 2010
Asia-Pacific is the number one region in the world in value terms, according to The IWSR’s Global Retail Value of Spirits Report.
Research in Focus - Soft Drinks Global Trends and Opportunities
22 October 2010
Global soft drinks sales proved to be somewhat recession resilient in 2009, though consumers did turn away from the premium spending that has driven the expansion of smaller categories like energy drinks and functional waters. As world economies return to growth, the soft drinks industry is faced with the challenge of mature categories in its largest markets alongside a greater potential for emerging regions, in an environment of greater M&A activity and new global challengers. Having the flexibility to find and adapt to the best opportunities for each soft drinks category at a global scale will be key to future sales growth.
Research in Focus - From Ground Zero Up for Champagne?
15 October 2010
Global Champagne volumes have recovered well from the lows of the economic downturn, but major question marks remain over future value growth, according to a new just-drinks research report.
Research in Focus - Sparkling Wine Outperforms Champagne During Downturn
8 October 2010
The recession may have hit all wine and spirits categories but the non-Champagne sparkling wine sector fared better than some, and in particular better than Champagne, according to a new IWSR/just-drinks report.
Research in Focus - Back to the Future - Reassessing Projections in a Tumultuous World
23 September 2010
As the fiscal and social maelstrom of the Great Recession started showing signs of abating, projections in October 2009 for the alcoholic drinks industry were relatively positive as most leading economies returned to growth. Nevertheless, and while a relative resurgence was indeed witnessed in a number of markets and categories, financial clouds are still ominously dotting the horizon in the form of spiralling country deficits, plummeting consumer confidence and unemployment rates stubbornly stuck in the high single digits. Euromonitor International’s latest global briefing ‘Alcoholic Drinks: Changing Growth Scenarios and Corporate Responses’ hence serves as a compass in the still troubled international operating landscape, pinpointing opportunities and pitfalls amidst the post-recessionary clutter. Spiros Malandrakis investigates.
Research in Focus - Global Carbonated Drinks Market Forecast to Grow
14 September 2010
The global market for CSDs is expected to reach US$195bn by 2014, up 11.4% from 2009, according to research published by just-drinks this week.
Research in Focus - Carbonates, Tapping the Growth Potential
20 August 2010
In this briefing, Euromonitor International focuses on opportunities for growing global carbonates category volume. As part of the report, Euromonitor International looks to identify growth opportunities based on the three regional groups - Untapped Markets (Asia Pacific, and Middle East and Africa), Developing Markets (Latin America and Eastern Europe) and Developed Markets (North America, Western Europe and Australasia). The report provides insights into strategies that provide opportunities to increase carbonates’ global share of soft drinks. Which CSD categories and brands have the greatest opportunity to drive future growth?
