just the Answer
Once a month, we put a drinks executive on the spot with a bout of quick-fire questions.
Last year, Marco Ferrari left his post as CMO of SPI Group to lead Italian spirits and aperitif maker Montenegro Group. just-drinks spoke to him at the TFWA exhibition in Cannes in October to find out what it is like to go from managing a global brand such as Stolichnaya to a company with strong domestic brands and a global outlook. Ferrari also spoke about his ambitions for Amaro Montenegro, a herbal liqueur that is finding traction in the US.
Two months ago, Tom Kile-Hartshorn's digital marketing agency, Nation, won the right to handle Grolsch's global digital content and social media platforms.
Distill Ventures launched two years ago with a remit to fund new spirits start-ups. Since then, the Diageo-backed incubator has seen funding increase, as well as the first of its projects hit retail shelves. By the end of this year it expects to have committed GBP20m in total investments. just-drinks spoke to one of Distill Ventures' founders, Frank Lampen, at Bar Convent Berlin, about how Diageo paves the way to acquiring start-ups, and why exceptional liquid is only ever a beginning.
Bar Convent Berlin wrapped up on Wednesday, with record numbers of visitors and exhibitors to the on-trade show. just-drinks sat down with co-founder Helmut Adam to find out what changes the show's new partnership with Reed Exhibitions has brought and how alcohol companies are raising brand awareness in cocktail bars around the world.
Earlier this year, Pernod Ricard outlined plans to shift the "heart" of its business from its brands to its consumers. Speaking at his first of the company's annual Capital Markets Day briefings, new CEO Alex Ricard told analysts and journalists that consumers "don't think in categories" any more. But, what does this consumer-centralisation mean, and how does a company go about it? One of Pernod's executive team charged with implementing changes is global business development director Conor McQuaid. just-drinks spoke to McQuaid to get a better idea of Pernod's consumer-centric company strategy.
The owner of the largest US whiskey brand in the world has bought into Ireland to create a new whiskey brand. Can Brown-Forman make Slane Whiskey as successful as Jack Daniel's? What was the thinking behind the move? just-drinks spoke to Brown-Forman executive VP & chief brands and strategy officer Lawson Whiting at the company's ground-breaking ceremony to find out.
The Rugby World Cup is just over one week old and the event is dominating the television, radio and newspapers here in the UK. As one of the event's headline sponsors, Heineken hopes that this level of interest will continue, right through to the final on 31 October. Earlier today, just-drinks spoke to Heineken's global activation director, Hans Erik Tuijt, about the brewer's activities in and around the tournament, the balance of power between television and digital marketing and whether the host nation's continued presence in the event actually matters.
It's almost two years since Walsh Whiskey Distillery sold a stake to Italy's Illva Saronno, resulting in a healthy cash injection that is funding the construction of a new distillery for the Carlow-based Irish whiskey producer. Earlier this month, just-drinks met Walsh Whiskey's founder, Bernard Walsh, to talk about the category in general and the future for Walsh in particular.
Last week, Mast-Jägermeister, the German owner of the Jägermeister herbal liqueur, took control of its US distributor Sidney Frank Importing Co. Part of Mast-Jägermeister's new strategy to control distribution in its core markets, the acquisition was otherwise noteworthy because of the important role Sidney Frank has played in Jägermeister's global rise.With Jägermeister sales in the US under pressure, Mast-Jägermeister is looking to move away from its famous brand's reputation as a party shot and embrace the new craft spirits culture. But, as Mast-Jägermeister executive board member Michael Volke told just-drinks from New York last week, not completely away.
At almost 75 years old, Augusto Reina could be taking it easy on an Italian beach somewhere. Instead, he's suited, booted and every bit the man in charge. Fresh from a trip to Ireland to check on the progress of his company's joint venture, the Walsh Distillery, he's sitting in his Florio Marsala winery on the north-west coast of Sicily, ready for the big launch: Disaronno Riserva.
Pernod Ricard's Cognac unit, Maison Martell, is about to celebrate its 300th anniversary. just-drinks caught up with Philippe Guettat, Martell's CEO & chairman, to discuss how the party preparations are going, why China demand is at a crossroads and what lies ahead for the unit in Africa.
Casella Family Brands hit the acquisition trail late last year when it snapped up Barossa Valley producer Peter Lehmann Wines for AUD57m (US$49.8m). Here, just-drinks talks to the Australian firm's global marketing & export sales manager, Libby Nutt, about the plans ahead for the brand and Casella's star performer Yellow Tail.
As a former professional cricketer, Nick Pringle is well-aware of the power the game's biggest names wield over the public. That's why Accolade Wines has recruited the services of Glenn McGrath to promote its Hardys brand in India. Earlier this week, Pringle, who is now the company's commercial director for the Indian subcontinent, Africa, the Middle East, South & Central America, and Southern Europe, talks to just-drinks about the McGrath tie-up, as well as Accolade's market challenges elsewhere.
Being based in the Cuban capital of Havana has its benefits, such as having a swimming pool in front of your office. But, for Jérôme Cottin-Bizonne, head of Havana Club International, the JV between Pernod Ricard and the Cuban government, there's little time to relax as the rum brand gears up for global growth. Here, the 41 year-old executive sits down with just-drinks' deputy editor, James Wilmore.
Bacardi has entered the Bourbon market, following its purchase of Angel's Share Brands and its Louisville Distilling Co subsidiary this week. just-drinks spoke to the company's co-founder and chief innovation officer, Wes Henderson, about future plans, Bourbon consolidation and why some companies may be going too far in flavour innovation.
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