Editor

Editor's Viewpoint

By: Olly Wehring

The just-drinks leader, written by the just-drinks leader.



Editor's Viewpoint - Diageo CFO to North America? Do the Math 1 Jul 2015

Yesterday's appointment news from Diageo has echoes of a similar HR switch at SABMiller two years ago - a question of perceived suitability.


Editor's Viewpoint - The Scotch Dilemma: The Whisky of the Ages or The Whisky of the Age? 2 Jun 2015

I remember the occasion well: It was a warm, summer's day five years ago, when Pernod Ricard's Chivas Brothers division hosted me and many of my peers at its London offices to unveil a new marketing push for its Scotch whisky range.


Editor's Viewpoint - Are Coca-Cola Co, Anheuser-Busch InBev Approaching a FIFA Crossroads? 28 May 2015

The footballing world may be in turmoil today, but the drinks companies with more than a passing interest in the beautiful game seem determined not to be swept up by the latest scandal to hit FIFA. For now.


Editor's Viewpoint – Can We Blame Diageo for Not Acting Sooner on Mallya? 27 Apr 2015

It's not every day that one can accuse the world's biggest spirits producer of being a bit stupid, but my peers in India are making hay today, doing just that. But, before wading in against Diageo and the call by its United Spirits unit in India for chairman Vijay Mallya to stand down, ask yourself this one question: What difference does it make?


Editor's Viewpoint - Is Diageo on the Brink of a Brain Drain? 17 Apr 2015

Another day, another drinks executive stepping down “to explore new opportunities”. Usually, this is code for “is leaving to join one of our competitors in a slightly better-paid position”. But, with nowhere to go to yet, Andy Fennell's departure from Diageo is a strange one, especially as he has been held up internally as the 'next big thing'.


Editor's Viewpoint – Heineken's move for Pivovarna Lasko: Because It's There 14 Apr 2015

Nine months after Pivovarna Lasko hung out the 'for sale' sign, Heineken has emerged as the Slovenian firm's favoured suitor – or should that be saviour?


Editor's Viewpoint – Kicking Anheuser-Busch InBev/SABMiller 'Mega-Merger' Down the Road 26 Mar 2015

Many industry observers will have linked yesterday's major food M&A story with the ongoing rumbles around Anheuser-Busch InBev's widely-expected move for SABMiller. Shareholders of the two brewers clearly did the same, with the pair seeing their share prices fall markedly today.


Editor's Viewpoint - Will Coca-Cola's Image Shake-Up Set it Free? 5 Mar 2015

I have to take my hat off to the Western European divisions of The Coca-Cola Co. By bringing together the marketing and packaging for the group's namesake brand together with its healthier brethren, the units will finally be able to indirectly say what they've been itching to say – but daren't – for at least the last few years.


Comment - Editor's Viewpoint - The End of the Road for Carlsberg's CEO 18 Feb 2015

The announced departure of a company's CEO on the same day as the reporting of a near-20% fall in full-year profits usually looks pretty black and white. But, there is far less of a sword-falling case to conclude when it comes to Carlsberg today.


Editor's Viewpoint – What I've Learnt About Chile 22 Jan 2015

My time in Chile, courtesy of Concha y Toro, is fast drawing to an end. Having reported on both the country's wine industry broadly, and the company specifically for the better part of ten years, this visit has put quite a bit of meat on the bones of my knowledge of all things Chilean. Such as:


Editor's Viewpoint - Dry January: An Opportunity, Not a Problem 12 Jan 2015

Earlier today, I enjoyed a healthy debate on Twitter with one of my peers here in the UK. The journalist, writing in UK on-trade publication Inapub, was having a dig at 'Dry January', the concept of not drinking alcohol for all of the first month of 2015.


Editor's Viewpoint - Cuba-US Normalisation: Bacardi, Pernod Ricard both Winners? 18 Dec 2014

The announcement late yesterday that Cuba and the US have started on the road to normalised relations will be of particular interest to two spirits companies – one evicted from its home by the revolution, the other a co-owner of a rum because of the revolution.


Editor's Viewpoint - Budweiser's Main Problem? It's Budweiser 27 Nov 2014

Last weekend, the Wall Street Journal published a fascinating article that looks at the more recent performance – or lack thereof – of Anheuser-Busch InBev's Budweiser brand in the US.


Editor's Viewpoint - When the Drink is Not the Ad 26 Nov 2014

I must be getting soft in my old age, but there are two drinks marketing campaigns that have recently launched, which have resonated particularly well with me. The one thing they have in common is that they both barely feature the product they are promoting – if at all.


Editor's Viewpoint - Is Petropolis Finally Moving into SABMiller's View? 24 Nov 2014

SABMiller may have been trying to sneak news of its Brazilian tie-up with Petropolis under the radar, but the news comes on the back of pronouncements by the brewer that it is keen to up its presence in the country. It also comes at a time that SABMiller finds itself in a position where it needs to make an acquisition. And fast.


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