Editor

Editor's Viewpoint

By: Olly Wehring

The just-drinks leader, written by the just-drinks leader.



Editor's Viewpoint - When the Drink is Not the Ad 26 Nov 2014

I must be getting soft in my old age, but there are two drinks marketing campaigns that have recently launched, which have resonated particularly well with me. The one thing they have in common is that they both barely feature the product they are promoting – if at all.


Editor's Viewpoint - Is Petropolis Finally Moving into SABMiller's View? 24 Nov 2014

SABMiller may have been trying to sneak news of its Brazilian tie-up with Petropolis under the radar, but the news comes on the back of pronouncements by the brewer that it is keen to up its presence in the country. It also comes at a time that SABMiller finds itself in a position where it needs to make an acquisition. And fast.


Editor's Viewpoint - Gin: Plymouth's from Plymouth, London's from...? 19 Nov 2014

Pernod Ricard's decision this week to withdraw its support for the geographical indication (GI) 'Plymouth Gin' makes sense to me, but that such a GI exists at all serves only to underline the confusion that still abounds in the gin category.


Editor's Viewpoint - Diageo's Sale of Bushmills an Admission of Defeat to Pernod Ricard's Jameson? 3 Nov 2014

Diageo's move to take back full control of Don Julio certainly indicates the potential for Tequila. However, it is the company's divestment of Bushmills that speaks even louder, to the future for Irish whiskey.


Editor's Viewpoint - Scotch Whisky's Slipping Crown: Convenient Timing for Diageo 28 Oct 2014

Back in April, when the Scotch Whisky Association released 2013's export sales figures for the category, many observers expressed disappointment, but not necessarily surprise, at the numbers.


Editor's Viewpoint - Diageo's Haig Club: And, What Do You Do? 7 Oct 2014

I'm not entirely sure why so many trade press column inches were given over to the latest 'news' from Diageo's new single grain Scotch whisky brand, Haig Club, yesterday. I mean, the launch of the product was initially announced six months ago.


Editor's Viewpoint - SABMiller's Irritation at Heineken Questions? 7 Oct 2014

From some of the noises coming out of London yesterday, I am willing to suggest the following: SABMiller is rather annoyed with Heineken. That's probably because, Heineken broke an unwritten rule among the larger companies by going public on its talks with SABMiller.


Editor's Viewpoint – Treasury Wine Estates: Here I Go Again On My Own 30 Sep 2014

The book has been closed – for now – on the end of the plc line for Treasury Wine Estates, following yesterday's announcement that it has called time on negotiations with two separate parties on a possible takeover.


Editor's Viewpoint - Wine in the UK: Tell Us Something We Don't Know 18 Sep 2014

Yesterday afternoon, here in London, the UK's Wine and Spirit Trade Association hosted its annual conference. Headlining the show was Sir John Hegarty, co-founder of the Bartle Bogle Hegarty advertising agency and best known for creating the Levi 501 ads and the 'Vorsprung Durch Technik' tagline for Audi.


Editor's Viewpoint – Heineken's 'No' Cuts SABMiller Options as Anheuser-Busch InBev Looms Large 15 Sep 2014

Heineken's announcement earlier today of an approach by SABMiller confirms what some observers have warned in recent months: The 'Mega-Merger' is most definitely on.


Editor's Viewpoint - Guinness: A Great Day for St James's Gate 10 Sep 2014

Today's official opening of the new Guinness production facility at the brand's St James's Gate site in the centre of Dublin stands in marked contrast to how the plot's future looked less than ten years ago. It is refreshing to see – for whatever reason - a plc the size of Diageo bowing to a brand's provenance, even if such nods are a rarity these days.


Editor's Viewpoint - William Grant & Sons' Move for Drambuie: It Had to be You 9 Sep 2014

While it was a predictable bit of business, William Grant & Sons' purchase of Drambuie – announced yesterday – still carries a slight element of surprise to it for me.


Editor's Viewpoint - Another One Bites Bacardi's Dust 27 Aug 2014

One of the things I noticed quite early into my career covering drinks was just how many so-called 'industry veterans' there are. One of my regular lines quickly became that people seldom leave our industry, presumably because it's so much fun.


Editor's Viewpoint - The Race Downhill for Treasury Wine Estates 21 Aug 2014

Earlier this month, after Kohlberg Kravis Roberts & Co and Rhone Capital tabled a joint-bid for Treasury Wine Estates that prompted the wine company to open its books, I posited that the move would not trigger a bidding war.


Editor's Viewpoint – Carlsberg Needs Smaller Shoes for Shrinking Russian Footprint 21 Aug 2014

The struggles go on for Carlsberg who, in its half-year results yesterday, indicated that things in Russia – where it is market leader – look set to get worse before they get better.


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