Editor

Editor's Viewpoint

By: Olly Wehring

The just-drinks leader, written by the just-drinks leader.



Editor's Viewpoint - Diageo's Haig Club: And, What Do You Do? 7 Oct 2014

I'm not entirely sure why so many trade press column inches were given over to the latest 'news' from Diageo's new single grain Scotch whisky brand, Haig Club, yesterday. I mean, the launch of the product was initially announced six months ago.


Editor's Viewpoint - SABMiller's Irritation at Heineken Questions? 7 Oct 2014

From some of the noises coming out of London yesterday, I am willing to suggest the following: SABMiller is rather annoyed with Heineken. That's probably because, Heineken broke an unwritten rule among the larger companies by going public on its talks with SABMiller.


Editor's Viewpoint – Treasury Wine Estates: Here I Go Again On My Own 30 Sep 2014

The book has been closed – for now – on the end of the plc line for Treasury Wine Estates, following yesterday's announcement that it has called time on negotiations with two separate parties on a possible takeover.


Editor's Viewpoint - Wine in the UK: Tell Us Something We Don't Know 18 Sep 2014

Yesterday afternoon, here in London, the UK's Wine and Spirit Trade Association hosted its annual conference. Headlining the show was Sir John Hegarty, co-founder of the Bartle Bogle Hegarty advertising agency and best known for creating the Levi 501 ads and the 'Vorsprung Durch Technik' tagline for Audi.


Editor's Viewpoint – Heineken's 'No' Cuts SABMiller Options as Anheuser-Busch InBev Looms Large 15 Sep 2014

Heineken's announcement earlier today of an approach by SABMiller confirms what some observers have warned in recent months: The 'Mega-Merger' is most definitely on.


Editor's Viewpoint - Guinness: A Great Day for St James's Gate 10 Sep 2014

Today's official opening of the new Guinness production facility at the brand's St James's Gate site in the centre of Dublin stands in marked contrast to how the plot's future looked less than ten years ago. It is refreshing to see – for whatever reason - a plc the size of Diageo bowing to a brand's provenance, even if such nods are a rarity these days.


Editor's Viewpoint - William Grant & Sons' Move for Drambuie: It Had to be You 9 Sep 2014

While it was a predictable bit of business, William Grant & Sons' purchase of Drambuie – announced yesterday – still carries a slight element of surprise to it for me.


Editor's Viewpoint - Another One Bites Bacardi's Dust 27 Aug 2014

One of the things I noticed quite early into my career covering drinks was just how many so-called 'industry veterans' there are. One of my regular lines quickly became that people seldom leave our industry, presumably because it's so much fun.


Editor's Viewpoint - The Race Downhill for Treasury Wine Estates 21 Aug 2014

Earlier this month, after Kohlberg Kravis Roberts & Co and Rhone Capital tabled a joint-bid for Treasury Wine Estates that prompted the wine company to open its books, I posited that the move would not trigger a bidding war.


Editor's Viewpoint – Carlsberg Needs Smaller Shoes for Shrinking Russian Footprint 21 Aug 2014

The struggles go on for Carlsberg who, in its half-year results yesterday, indicated that things in Russia – where it is market leader – look set to get worse before they get better.


Editor's Viewpoint – Ballantine's and the Whisky Emoji 5 Aug 2014

Late last week, Pernod Ricard's Chivas Brothers division launched an online campaign with its Ballantine's Scotch whisky brand to create a whisky emoji.


Editor's Viewpoint - No Starting of Engines for Treasury Wine Estates 4 Aug 2014

With Kohlberg Kravis Roberts & Co returning to Melbourne with an improved offer for Treasury Wine Estates, and the Australian wine company not slamming the door this time, the future for Treasury looks pretty sealed down.


Editor's Viewpoint - Trylinski Calls Time at Belvedere 1 Aug 2014

The news this week that Krzysztof Trylinski is stepping down at Belvedere brings the curtain down on a professional chapter that has been nothing if not colourful.


Editor's Viewpoint - Change Your Name Before It's Too Late 11 Jul 2014

Changing a company's name – or a brand's name, for that matter – is a dangerous game. But, in this Search Engine Optimisation age, sometimes the need to change is so great that the risk has to be taken.


Editor's Viewpoint - India: Everyone's Favourite Spirits Market 2 Jul 2014

Finally, after almost 20 months, Diageo has got what it initially wanted in India. The company today (2 July) confirmed it now holds the majority of shares in United Spirits. This achievement, however, has cost way more than Diageo initially expected; to the tune of around US$1bn.


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