Comment - Soft Drinks & Water - What Does Ray Say?
By: Ray Rowlands
Ray Rowlands from market research firm DrinksInfo gives his monthly view on the latest issues affecting the soft drinks & water categories
8 May 2013
Ray Rowlands of Drinksinfo Ltd considers some of the product innovations that have shaped the US cola market following news of the pending launch of an omega-3 variant.
9 April 2013
Just over six months ago, PepsiCo garnered quite a few headlines when it launched Pepsi Next in Australia. What caught the industry's eye was that this marked the first time that the company had used stevia in the reduced-sugar brand. Ray Rowlands of Drinksinfo Ltd takes a closer look at the variant and asks: What's next?
14 March 2013
Ray Rowlands of Drinksinfo Ltd looks at some of the pack designs being implemented for soft drinks and asks, is the industry in the business of selling beverages, or has it inappropriately diversified into the art world?
25 February 2013
Earlier this month, Monster Beverage said it would reclassify its namesake energy drinks range from being a dietary supplement to a “conventional food”. Ray Rowlands, director of beverage research company Drinksinfo Ltd, investigates the proposed change and considers whether the changes merely serve the interests of the brand owner with no real benefit to the actual consumer.
17 January 2013
Ray Rowlands, director of beverage research company Drinksinfo Ltd, is hoping to tone down the hysteria surrounding the negative effects of drinking carbonated soft drinks. Do you fancy his chances?
2 November 2012
This month, Ray Rowlands, from independent beverage research company Drinksinfo, takes a closer look at the massive and constantly-expanding Nigerian packaged water market.
16 October 2012
This month, Ray Rowlands of independent beverage research company Drinksinfo investigates the recent outrage caused by the intended opening of the Indian retail market to foreign investors, and compares the impact that a similar development has had on the country’s soft drinks market.
4 September 2012
In his latest column, Ray Rowlands, of independent research agency Drinksinfo, looks at the soft drinks market in Australia: a sector in a country that many had previously thought could ride out the global economic downturn.
9 August 2012
This month, Ray Rowlands turns the spotlight on ThaiBev and explores how, by stealth and shrewd planning, the liquor conglomerate has also developed into a leading player in the Thai soft drinks market.
14 June 2012
This month, Ray Rowlands of Drinksinfo Ltd casts his gaze in the direction of iced tea, and the category's development from its early beginnings to today’s multi-billion dollar business.
16 May 2012
This month, Ray Rowlands, takes a look at the developing role of PET in soft drinks and its environmental impact.
19 April 2012
This month, Ray Rowlands of Drinksinfo Ltd revisits the energy drinks category to see what has been going on in the evolution of what has been the soft drinks industry's star performer in recent years.
20 March 2012
A change in legislation in California this month has put The Coca-Cola Co and PepsiCo in a soft drink pickle. Ray Rowlands, for one, fears a case of history repeating itself.
1 March 2012
The Coca-Cola Co has spent the last 20 years diversifying its portfolio. Where once the rest of the stable cowered in Coke's shadow, more of the company's brands are now grabbing the spotlight and delivering growth. Ray Rowlands looks at how the firm has benefitted from covering bases.
24 January 2012
The soft drinks industry has been buzzing about China for quite some time. But, look in its shadow, and one can see India - a market that could eclipse its neighbour in the future. Ray Rowlands casts his eye over the market.
24 November 2011
This month, Ray Rowlands, of independent research agency Drinksinfo, focuses on the issue of soft drinks-related obesity and the potential opportunities that this offers for stevia, the natural sugar-free sweetener that is hogging the headlines this month.
31 October 2011
It's crystal ball time for Ray Rowlands from DrinksInfo. This month, Ray takes a guess at what future trends in soft drinks and water will shape the categories in the months and years to come.
27 September 2011
The soft drinks and water categories are not short on controversial issues. One of the most actively-argued areas is packaging. This month, Ray Rowlands looks at what direction drinks producers are heading in when it comes to what holds their products.
9 August 2011
Drinksinfo's Ray Rowlands takes a look at the impact that the recession has had on the bottled water market and considers the future for the category.
30 June 2011
Ray Rowlands of independent research consultancy Drinksinfo Ltd considers the potential outcome for Australia's Coca-Cola Amatil should SABMiller eventually succeed in its bid for the Foster’s Group's beer business.