Comment - Soft Drinks & Water - What Does Ray Say?

Comment - Soft Drinks & Water - What Does Ray Say?

By: Ray Rowlands

Ray Rowlands from market research firm DrinksInfo gives his monthly view on the latest issues affecting the soft drinks & water categories



Comment – Soft Drinks & Bottled Water - Strong Potential in the Middle East 8 Jul 2014

In the latest of his monthly columns for just-drinks, Ray Rowlands from Drinksinfo Ltd turns his sights on the Middle East, giving a synopsis of soft drinks trends plus a review of recent and forthcoming events affecting the region.


Comment - Soft Drinks - Will Sunny Delight Re-Energise Itself? 12 Jun 2014

Ray Rowlands of Drinksinfo Ltd takes a trip down memory lane to look at an iconic juice drinks brand of the 1990s - Sunny Delight. He charts its progress up to the present day, including its latest venture into the energy drinks arena.


Comment - Soft Drinks & Water - Medicinal Water: Just What the Doctor Ordered 6 May 2014

Ray Rowlands, of Drinksinfo Ltd, explores medicinal water, a segment of the bottled water category that, whilst offering undeniable health benefits, has been largely rejected by the global consumer.


Comment - Soft Drinks & Water - PepsiCo: Time to Split? 10 Apr 2014

Last month, Nelson Peltz of Trian Fund Management sent a 37-page letter to PepsiCo's board urging it to spin off, what he described as, its struggling beverage business. Ray Rowlands of Drinksinfo Ltd looks at the pros and cons of such a monumental undertaking and draws his own conclusions.


Comment - Soft Drinks & Water - Asahi in Expansion Mode 13 Mar 2014

As its Japanese home market struggles to expand Ray Rowlands of Drinksinfo Ltd looks at the recent overseas ventures that the Asahi Group has undertaken in its hunt for growth culminating in its latest foray, this time in the Indonesian soft drinks arena.


Comment - Soft Drinks & Water - SodaStream Ban Highlights Sorry State of Affairs 4 Feb 2014

Ray Rowlands of Drinksinfo Ltd reports on the recent controversy surrounding the SodaStream Super Bowl advert in the US and asks, who really gained from its rejection by the media?


Comment - Soft Drinks & Water - Will Shaking the Coca-Cola Bottle Return the Fizz? 9 Jan 2014

Ray Rowlands of Drinksinfo Ltd starts 2014 with a look at the latest attempts by The Coca-Cola Co to reverse declining soda sales in its North American homeland.


Comment - Soft Drinks & Water - Coca-Cola Co Goes For Dasani Fizz 5 Nov 2013

Following recent reports that PepsiCo is planning to launch a premium water brand in the US, Ray Rowlands of Drinksinfo Ltd takes a look at what arch rival Coca-Cola Co is up to in the country’s bottled water market.


Comment - Soft Drinks & Water - PET Meltdown 10 Oct 2013

This month, Ray Rowlands airs his concerns over the growing dependency of PET in the soft drinks industry and its negative impact on the environment.


Comment - Soft Drinks & Water - The Coca-Cola Co's Habu Hubbub 3 Sep 2013

This month, Ray Rowlands of Drinksinfo Ltd casts his eye over Habu, the latest soft drinks launch from The Coca-Cola Co in Thailand.


Comment - Soft Drinks & Water - PepsiCo to enter Premi'Om' Water Market? 6 Aug 2013

This month, Ray Rowlands of Drinksinfo Ltd follows up on the reports that PepsiCo is planning to launch a premium brand into the burgeoning US bottled water market next year, in an attempt to accelerate its diversification away from its struggling carbonates business.


Comment - Soft Drinks & Water - Is Iced Coffee in Need of a Champion? 11 Jul 2013

This month, Ray Rowlands of Drinksinfo Ltd takes a look at the global development of commercialised iced coffee drinks and asks, would a figurehead provide the necessary boost to take the category from its fringe role into the mainstream?


Comment - Soft Drinks - European market bruised by recession, but upbeat 6 Jun 2013

Ray Rowlands of Drinksinfo looks at the European soft drinks landscape as the region continues to suffer the aftershock of global recession.


Comment - Soft Drinks & Water - Fishy Moves in the Cola Market 8 May 2013

Ray Rowlands of Drinksinfo Ltd considers some of the product innovations that have shaped the US cola market following news of the pending launch of an omega-3 variant.


Comment – Soft Drinks & Water - Where Next for Pepsi Next? 9 Apr 2013

Just over six months ago, PepsiCo garnered quite a few headlines when it launched Pepsi Next in Australia. What caught the industry's eye was that this marked the first time that the company had used stevia in the reduced-sugar brand. Ray Rowlands of Drinksinfo Ltd takes a closer look at the variant and asks: What's next?


Browse all 36 articles