Comment - Soft Drinks & Water - What Does Ray Say?

Comment - Soft Drinks & Water - What Does Ray Say?

By: Ray Rowlands

Ray Rowlands from market research firm DrinksInfo gives his monthly view on the latest issues affecting the soft drinks & water categories



What does the future hold for bottled water? - Comment 9 Aug 2016

Bottled water looks set to overtake soda as the number one soft drink choice in the US. Here, Ray Rowlands examines how the global bottled water market has developed and how it will continue to evolve.


Coca-Cola Beverages Africa - A new powerhouse is created - Comment 19 Jul 2016

This month, Ray Rowlands looks at how The Coca-Cola Co, SABMiller, and Gutsche Family Investments have teamed up to create Coca-Cola Beverages Africa, and considers some of its implications for the region.


Why has Coca-Cola Co, Coca-Cola FEMSA entered the soy segment? - Comment 7 Jun 2016

This month, Ray Rowlands runs the rule over The Coca-Cola Co and Coc-Cola FEMSA's joint purchase of the AdeS soy-based brand and asks, is it really a viable asset or actually a potential liability?


The blurred lines of drinks categories - Comment 12 Apr 2016

This month, soft drinks commentator Ray Rowlands  takes a look at the intriguing world of cross-over beverages.


The death of carbonated soft drinks, but the fizz lives on - Comment 17 Mar 2016

This month, soft drinks commentator Ray Rowlands takes a look at how various beverage companies are still keeping bubbles alive, despite the on-going decline in the world's carbonated soft drinks markets.


Coca-Cola Co's Nigerian ambitions - Comment 9 Feb 2016

This month, Ray Rowlands sets his sights on the recently-announced Nigerian venture between The Coca-Cola Co and the Tropical General Investments (TGI) Group.


Is iced coffee the next big soft drinks trend? - Comment 12 Jan 2016

With the festive season over for another year, Ray Rowlands steps away from the mulled wine and mince pies to consider the progress of the iced coffee segment. In the UK, this is one of the smaller soft drink categories at present, for whom the seasonal window of demand has appeared somewhat limited. But, this may be about to change as exciting developments bolster category interest.


Will McDonalds' tie-up help Monster catch Red Bull in energy drinks race? - Comment 3 Nov 2015

This month, Ray Rowlands turns his attention to the recently-reported link-up in the US between Monster Beverage Corp and the McDonald’s fast-food chain.


Japan's drinks companies and the global soft drinks race - Comment 8 Oct 2015

This month, Ray Rowlands follows the progress of the latest Japanese company to look beyond its domestic market: DyDo Drinco has high hopes for its entry into Turkey.


How can the Coca-Cola system make hay in Indonesia? - Comment 8 Sep 2015

This month, Ray Rowlands of Drinksinfo Ltd puts the spotlight on Indonesia and examines The Coa-Cola Co’s commitment, and that of its regional bottler CCA, to investing in this potentially bountiful Asian market.


Comment - Soft Drinks & Water - Tesco’s Random Attack on (Some) Soft Drinks 4 Aug 2015

This month, Drinksinfo's Ray Rowlands looks at UK supermarket chain Tesco's decision to pull certain soft drinks brands from its shelves.


Comment - Soft Drinks & Water - Soda Making is a Craft 8 Jul 2015

Ray Rowlands of Drinksinfo Ltd takes a crafty look at what PepsiCo is doing in its attempt to reverse the downward trend in the US soda market.


Comment - Soft Drinks & Water - Can Ireland Realise its Potential? 12 Jun 2015

Ray Rowlands, of Drinksinfo Ltd, turns his attention to the oft-overlooked Irish soft drinks market and considers its potential, relative to its larger neighbour, the UK.


Comment - Soft Drinks & Bottled Water - Will the Sweetener Battle turn Sour? 5 May 2015

Following the announcement that PepsiCo is dropping aspartame from its diet cola in the US, Drinksinfo's Ray Rowlands analyses the potential effect this could have on the country's soda market in general and on the company in particular.


Comment - Soft Drinks & Water - Kraft, Heinz and the Merger Landscape 7 Apr 2015

Following the announcement that Kraft Foods and Heinz are to merge, Ray Rowlands looks at some other actual - and would-be - company unions and asks, who might be next?


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