Comment - Soft Drinks & Water - A Bit of Corbett

Comment - Soft Drinks & Water - A Bit of Corbett

By: Richard Corbett

Each month, Richard Corbett casts his eye over the soft drinks & water categories.



Why are sports drinks failing to ride the Olympic wave? - Comment 22 Sep 2016

This month, soft drinks commentator Richard Corbett looks at the sports drinks category and considers its continued reliance on one market at a time when its global future should look considerably more upbeat.


Has Diet Coke passed its sell-by date? - Comment 16 Aug 2016

This month, soft drinks commentator Richard Corbett looks at Coca-Cola's most successful brand extension and ponders its relevance in today's soft drinks arena.


How the hangover could be a marketing opportunity for soft drinks - Comment 12 Jul 2016

We (nearly) all suffer from them, and yet we all counter them with different measures. Could the soft drinks industry be missing an opportunity to surf the hangover wave? Richard Corbett reports.


How soft drinks can win big when targeting adult consumers - Comment 21 Jun 2016

At the turn of the century, Britvic paid what many considered at the time to be an awful lot of money for Orchid Drinks. The company made drinks for grown-ups - or, as they are more often known, adult soft drinks.


Is 2016 boom time for soft drinks in West Europe? - Comment 19 May 2016

A mild start to the year in many West European markets, coupled with an earlier Easter, looks to have aided the fortunes of the region’s soft drinks category in the first quarter of 2016. In its soon-to-be published Quarterly Beverage Tracker, Canadean is set to predict a marginal increase in soft drinks demand in the year so far.


Will Ball Corp's patience for Rexam be rewarded with 2016 can bonanza? - Comment 12 May 2016

Like all mega takeover deals, Ball Corp's purchase of fellow can maker Rexam has been a long, drawn-out process. It was way back in February last year that the US$6.6bn agreement was first announced, and yet it took nearly a year to get the blessing of the European Commission.


What effect would a sugar tax have on India's burgeoning soft drinks category? - Comment 21 Apr 2016

Soft drinks marketers are always scratching their heads trying to establish new refreshment occasions for their drinks to exploit. Sometimes, these opportunities can be found in the most extraordinary channels. In Southern India, for example, salons have proved to be a surprise outlet for lemon & lime drinks like Sprite or 7 Up.


What will a UK sugar tax mean for soft drinks producers? - Comment 29 Mar 2016

This month, Richard Corbett considers the impact of a sugar tax on the UK CSD market.


Is non-alcoholic beer a threat to soft drinks? - Comment 16 Feb 2016

This month, Richard Corbett considers whether low-/no-alcohol beer could eat into soft drinks' share of throat.


What was the best European NPD in soft drinks & water in 2015? - Comment 21 Jan 2016

The seasonal festivities tend to give way to a period of ideas, hopes and plans. In Europe, the soft drinks industry is looking to formulate its strategies for the coming year. Before that, Richard Corbett considers last year's soft drinks and water NPD in the region, and picks his favourite.


Balmy summer boosts bottled water in Western Europe - Comment 11 Nov 2015

A decade ago, West Europe accounted for nearly four in every ten litres of packaged water sold globally, according to Canadean. By the end of last year, that had shrunk to little more than a fifth. While the global market for packaged water has jumped by 75%, the West European market has managed to creep up by just 4% in the last ten years and 2014’s West European sales remain below that of their 2006 high water mark, when much of Europe basked in tropical weather conditions.


Can coconut water repeat its US success in Europe? - Comment 20 Oct 2015

Coconut water has been drunk in parts of the world for thousands of years but, with the exception of Robinson Crusoe and maybe a few others, the concept is still relatively new among European consumers.


Soft drinks grow in West Europe in 2015 but challenges remain - Comment 15 Sep 2015

Here in the UK, the swifts, swallows and housemartins have packed up and are making their way back to Africa signalling the end of another summer in Europe. As we enter the autumn of the year we are now well placed to identify the trends in place in West Europe that will define the year from the perspective of the soft drinks industry.


How Cott Corp Weathered Private-Label's Storm - Comment 13 Aug 2015

The theory goes that, as times grew tighter, private label companies were well-placed to reap the harvest. Cott Corp, however, showed that this was not as straightforward a theory as one would believe. Richard Corbett looks at how the company has performed and what it has done to turn around its fortunes.


Soft Drink Deaths Claim: A Case for the Defence is Needed - Comment 15 Jul 2015

The soft drinks industry has responded with some ire to a study from the Friedman School of Nutrition Science and Policy at Tufts University in Boston, US.


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