Comment - Soft Drinks & Water - A Bit of Corbett
By: Richard Corbett
Each month, Richard Corbett casts his eye over the soft drinks & water categories.
18 March 2014
The low-calorie soft drinks segment is struggling globally, which is ironic considering the pressure that has come to bear on full-sugar CSDs in recent years. This month, Richard Corbett considers how the sub-category can turn things around.
18 February 2014
Earlier this month, The Coca-Cola Co took aim at the in-home carbonation market, through its tie-up with Green Mountain Coffee Roasters. Richard Corbett surveys the battlefield.
23 January 2014
Ahead of the Oscars, due to be handed out in just over a month's time, Richard Corbett has some gongs of his own to hand out. In recognition of the best new soft drinks products in 2013, who will win a Corbett?
27 November 2013
This month, Richard Corbett looks at the changing role of the convenience store when it comes to soft drinks and bottled water sales.
24 October 2013
The sun is about to turn in for the winter here in the northern hemisphere. As he waves goodbye to a good Summer, Richard Corbett considers what the weather does for consumption across the soft drinks and bottled water categories.
17 September 2013
Earlier this month, The Coca-Cola Co announced the release of a new product in Japan. No major surprise there, but the product in question is a hot, carbonated beverage. Richard Corbett casts his eye over Canada Dry Hot Ginger Ale and weighs up its potential for success.
22 August 2013
This month, Richard Corbett looks at the juice category and its recent struggles in Western Europe. How does the future look for juice in the region?
23 July 2013
Although AG Barr was on its way to the church earlier this month, Britvic was still having second thoughts. The end of the affair leads Richard Corbett to ponder what went wrong for the two and what happens next.
18 June 2013
The path for international soft drinks companies in India has been littered with potholes. But, as a relative calm sets in, Richard Corbett assesses the opportunities and suggests how to hit the big time in the country.
24 May 2013
Soft drinks are becoming a target for health campaigners in the same way as tobacco and alcohol are. Increased taxes are now a real threat. But, as Richard Corbett argues, if producers move swiftly they can see off these threats.
23 April 2013
In his latest comment piece for just-drinks, soft drinks & bottled water observer Richard Corbett tells us of his time out in the jungle, and what it taught him about the future for the category.
21 March 2013
Late last month, the Coca-Cola Co announced that it is set to take majority control of UK smoothie and juice producer Innocent. Sure enough, the cries of "sell-out" came thick and fast. But, Richard Corbett argues, the firm's tie-up with the world's biggest soft drinks company is not only a good thing; it's also vital for the brand's future growth.
19 February 2013
Earlier this month, UK pharmaceutical and "consumer healthcare" conglomerate GSK took a look at its Lucozade and Ribena brands, and set itself a choice: Does it sell the two, or does it look at setting up an investment programme? Richard Corbett considers the firm's dilemma.
29 January 2013
This month, it's Richard Corbett's turn to take a guess at what the future holds for the soft drinks and bottled water categories.
15 November 2012
Richard Corbett is keen to kick off the end-of-year review season. In this month's column, he looks back at the new product development arena in soft drinks in Europe.
11 October 2012
Richard Corbett believes he has found a consumer segment that is ripe for growth in the stagnant markets for soft drinks producers.
19 September 2012
The biggest news to hit the soft drinks and bottle water categories in recent times is this month's announcement that AG Barr and Britvic are pondering a merger. Richard Corbett picks holes in the two company's portfolios, but not before he apologises.
21 August 2012
The flags have been folded away, the medals handed out and the Olympic flag handed to the Mayor of Rio: London 2012 is over and Richard Corbett, like many, enjoyed it. But, did sports drinks producers get as much from the Olympics as he did?
17 July 2012
Richard Corbett has some encouraging words for Britvic, and that's something the company will warmly welcome right now.
22 May 2012
Will they? Won't they? The plight of Greece and its people is a daily story across Europe and, as it appears more likely that the country will have to pull out of the Eurozone, the soft drinks and bottled water industry, like many others, is watching through its fingers as things unfold. Richard Corbett takes a look at the lay of the land and prays for sun.