Comment - Soft Drinks & Water - A Bit of Corbett

By: Richard Corbett

Comment - Soft Drinks & Water - A Bit of Corbett

Each month, Richard Corbett casts his eye over the soft drinks & water categories.

Comment - Soft Drinks & Water - Slimmed-Down Low-Cal Sales a Cause for Concern

18 March 2014

The low-calorie soft drinks segment is struggling globally, which is ironic considering the pressure that has come to bear on full-sugar CSDs in recent years. This month, Richard Corbett considers how the sub-category can turn things around.

Comment - Soft Drinks & Water - The Kitchen: The New Soft Drink Frontline

18 February 2014

Earlier this month, The Coca-Cola Co took aim at the in-home carbonation market, through its tie-up with Green Mountain Coffee Roasters. Richard Corbett surveys the battlefield.

Comment - Soft Drinks & Water - NPD in Europe in 2013: And the Winner is…

23 January 2014

Ahead of the Oscars, due to be handed out in just over a month's time, Richard Corbett has some gongs of his own to hand out. In recognition of the best new soft drinks products in 2013, who will win a Corbett?

Comment - Soft Drinks & Water - An Inconvenient Truth for Soft Drinks

27 November 2013

This month, Richard Corbett looks at the changing role of the convenience store when it comes to soft drinks and bottled water sales.

Comment - Soft Drinks & Water - Sunshine Cheer for Soft Drinks Players

24 October 2013

The sun is about to turn in for the winter here in the northern hemisphere. As he waves goodbye to a good Summer, Richard Corbett considers what the weather does for consumption across the soft drinks and bottled water categories.

Comment - Soft Drinks & Water - Hot Ginger Ale: A Soft Drink Revolution?

17 September 2013

Earlier this month, The Coca-Cola Co announced the release of a new product in Japan. No major surprise there, but the product in question is a hot, carbonated beverage. Richard Corbett casts his eye over Canada Dry Hot Ginger Ale and weighs up its potential for success.

Comment - Soft Drinks & Water - Juice Volumes Squeezed in West Europe

22 August 2013

This month, Richard Corbett looks at the juice category and its recent struggles in Western Europe. How does the future look for juice in the region?

Comment - Soft Drinks & Water - AG Barr Jilted at Britvic's Altar, But What Now?

23 July 2013

Although AG Barr was on its way to the church earlier this month, Britvic was still having second thoughts. The end of the affair leads Richard Corbett to ponder what went wrong for the two and what happens next.

Comment - Soft Drinks & Water - Invest in PR - and Cricket - to Unlock Indian Promise

18 June 2013

The path for international soft drinks companies in India has been littered with potholes. But, as a relative calm sets in, Richard Corbett assesses the opportunities and suggests how to hit the big time in the country.

Comment - Soft Drinks - Industry Can Avoid Rising Tide of Regulation

24 May 2013

Soft drinks are becoming a target for health campaigners in the same way as tobacco and alcohol are. Increased taxes are now a real threat. But, as Richard Corbett argues, if producers move swiftly they can see off these threats.

Comment - Soft Drinks & Water - Head Back to Nature's Larder

23 April 2013

In his latest comment piece for just-drinks, soft drinks & bottled water observer Richard Corbett tells us of his time out in the jungle, and what it taught him about the future for the category.

Comment - Soft Drinks & Water - Innocent on all Charges

21 March 2013

Late last month, the Coca-Cola Co announced that it is set to take majority control of UK smoothie and juice producer Innocent. Sure enough, the cries of "sell-out" came thick and fast. But, Richard Corbett argues, the firm's tie-up with the world's biggest soft drinks company is not only a good thing; it's also vital for the brand's future growth.

Comment - Soft Drinks & Water - Ribena and Lucozade: Cash In, or Invest?

19 February 2013

Earlier this month, UK pharmaceutical and "consumer healthcare" conglomerate GSK took a look at its Lucozade and Ribena brands, and set itself a choice: Does it sell the two, or does it look at setting up an investment programme? Richard Corbett considers the firm's dilemma.

Comment - Soft Drinks & Water - Looking into the Crystal Ball for 2013

29 January 2013

This month, it's Richard Corbett's turn to take a guess at what the future holds for the soft drinks and bottled water categories.

Comment - Soft Drinks & Water - NPD in Europe in 2012; And the Winner is…

15 November 2012

Richard Corbett is keen to kick off the end-of-year review season. In this month's column, he looks back at the new product development arena in soft drinks in Europe.

Comment - Soft Drinks & Water - For Ladies of a Certain Age

11 October 2012

Richard Corbett believes he has found a consumer segment that is ripe for growth in the stagnant markets for soft drinks producers.

Comment - Soft Drinks & Water - Britvic First to the Barr

19 September 2012

The biggest news to hit the soft drinks and bottle water categories in recent times is this month's announcement that AG Barr and Britvic are pondering a merger. Richard Corbett picks holes in the two company's portfolios, but not before he apologises.

Comment - Soft Drinks & Water - Olympic Tension for Sports Drinks

21 August 2012

The flags have been folded away, the medals handed out and the Olympic flag handed to the Mayor of Rio: London 2012 is over and Richard Corbett, like many, enjoyed it. But, did sports drinks producers get as much from the Olympics as he did?

Comment - Soft Drinks & Water - Britvic's Bottle is Still Half Full

17 July 2012

Richard Corbett has some encouraging words for Britvic, and that's something the company will warmly welcome right now.

Comment – Soft Drinks & Water - Greek Soft Drinks in the Hands of the Gods

22 May 2012

Will they? Won't they? The plight of Greece and its people is a daily story across Europe and, as it appears more likely that the country will have to pull out of the Eurozone, the soft drinks and bottled water industry, like many others, is watching through its fingers as things unfold. Richard Corbett takes a look at the lay of the land and prays for sun.



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