Comment - Soft Drinks & Water - A Bit of Corbett
By: Richard Corbett
Each month, Richard Corbett casts his eye over the soft drinks & water categories.
Comment - SodaStream: Time to Get Busy with the Fizzy, Again
26 April 2012
Richard Corbett is in a reminiscing kind of mood this month. Let the fogs of time clear, and hear him discover a drink maker from his youth that could be due a comeback some time soon.
Comment - Soft Drinks & Water - Stagnant Water in Western Europe
27 March 2012
At last week's Consumer Analyst Group of Europe conference, Danone faced up to the challenges its bottled water division faces in Western Europe. Richard Corbett concurs and sympathises. But, Richard warns, beware of the emerging markets: The rewards they promise come only from booming volumes.
Comment - Soft Drinks & Water - Cans Fizz in Flat Europe
6 March 2012
In his latest commentary, Richard Corbett considers the rise, fall and rise again of the drinks can. The format is in the midst of a renaissance, and Corbett thinks the economic plight has played an unexpected role in the success story.
Comment - Soft Drinks & Water - Red Bull Still Stimulates, 30 Years On
7 February 2012
One normally celebrates the birth, not the conception. But, it is 30 years since the Red Bull concept first started taking shape. Following the announcement late last month that the company is to build a new plant in Brazil, Richard Corbett investigates the secrets behind Red Bull's success.
Comment – Soft Drinks & Water - The French Should Look to Denmark
11 January 2012
Last week, the French authorities carried out their threat and introduced a tax on CSDs. Richard Corbett believes, however, that the French should look north, to Denmark, to see how effective - or not - such a move will be on a nation's pattern of consumption.
Comment - Soft Drinks & Water - Learning to Live with Private Label
6 December 2011
The downturn has proved a fillip for private label soft drinks brands. In his last commentary of the year, Richard Corbett takes a look at the sub-category, and warns that the stigma attached to buying 'shops-own' is dead and buried.
Comment - Soft Drinks & Water - Quenching China’s Thirst
25 October 2011
This month, Richard Corbett heads east and considers the potential - and the pitfalls - that China has for the soft drinks and water producers of the West.
Comment - Soft Drinks & Water - Drinks for Grown-Ups
6 September 2011
In this month's soft drinks & water column, Richard Corbett take a look at the potential open to soft drinks targeted specifically at adults.
Comment - Soft Drinks & Water - Juice Prices: Welcome Back, Randolph and Mortimer?
26 July 2011
The case of rising commodity prices is a well-worn groove in our industry. For the juice category, however, prices haven't been rising, so much as sky-rocketing of late. Like all other sectors, juice producers are looking to the emerging markets to save their breakfast bacon, to go with their breakfast juice. Richard Corbett knows of two chaps who will be rubbing their hands with juicy glee.
Comment – Soft Drinks & Water - Drinking in a Downturn
7 July 2011
Nearly three years since the collapse of Lehman Brothers, Richard Corbett assesses what we have learnt about the performance of 21st Century soft drinks in a recession.
Comment - Soft Drinks & Water - Refreshment in Afghanistan
2 June 2011
This month, Richard Corbett casts his eye in the direction of Afghanistan - a country of great danger, but maybe even greater potential, for the soft drinks and water producers among us.
Comment – Soft Drinks & Water - The Tightrope of Celebrity Endorsement
5 April 2011
Despite the hopes of drinks companies' finance departments, the days of hiring a celebrity to push a product are still upon us. Richard Corbett looks not only at when a tie-up with a star has gone right, but also at when it has gone wrong. When it goes wrong, though, has it not also gone right?
Comment – Soft Drinks & Water - You Are What You Drink
8 March 2011
Another week, another new commentator on just-drinks. Today, we offer up Richard Corbett, who will be looking at the soft drinks & water sectors. In this, his first piece for just-drinks, Richard looks at vegetable juice, and wonders why the category isn't bigger, and whether that is all about to change.
