Comment - Beer - Nelson

Comment - Beer - Nelson's Column

By: Larry Nelson

The editor of Brewers' Guardian, Larry Nelson, provides his monthly take on the latest developments in the beer category.

AB InBev and SABMiller - The birth of MegaBrew - Comment 16 Sep 2015

Finally, the moment everyone in the brewing universe has been waiting for has arrived, not with a thunderclap or volcanic eruption or heralds trumpeting, but rather with a prosaic exchange of email alerts.

Butch, Sundance and the Battle to Keep Beer Market Share - Comment 11 Aug 2015

It might be insomnia, it might be the light evenings, but Larry Nelson has taken to his television this month and found a classic film with echoes of the attempts of the big brewers to stop ceding share to the little guys.

Comment - Beer - What do Brewers need from Government in the UK? 2 Jul 2015

Following the Conservative Party's victory in the UK's General Election earlier this year, Larry Nelson has penned an open letter, on behalf of the brewer's operating in the country, to the Prime Minister.

Comment – Beer – SABMiller buys Meantime: Notes for the Careful New Owner 26 May 2015

Earlier this month, SABMiller announced the purchase of UK craft brewer Meantime Brewing Co. Larry Nelson has found the instruction manual.

Comment - Beer - Trend of the Year 2014: Convergence 2 Dec 2014

As the end of the year approaches, Larry Nelson looks back at the impact the craft beer segment has had on the broader beer category in 2014. The multi-national brewers' need to play in craft is no longer about simply riding the growth wave, argues Nelson, it's much more about basic survival.

Comment - Beer - Anheuser-Busch InBev and SABMiller: Alternative Realities 4 Nov 2014

Having already run his eye over an Anheuser-Busch InBev move for SABMiller, our beer commentator, Larry Nelson, runs through what alternatives the world's biggest brewer may consider to spend its money on.

Comment - Beer - Anheuser-Busch InBev & SABMiller: The End of History 7 Oct 2014

Everyone in the brewing industry has an opinion on whether Anheuser-Busch InBev is set to acquire SABMiller. And here's Larry Nelson's.

Comment - Beer - The End of the Road for International Brands? 28 Aug 2014

Larry Nelson has been looking at the global brewers' numbers this month, and mulling what their report cards say about the state of international beer brands.

Comment - Beer - What’s in a (Brand) Name? 29 Jul 2014

This month, Larry Nelson considers the importance of a reliable brand name for your beer. Anyone fancy a Mr Winky?

Comment - Beer - Don't Believe the Hop Hype 6 Jun 2014

Is there a hop price crisis? Some beer industry observers believe so. Larry Nelson, however, believes the situation is not as clear as some have tried to make out.

Comment - Beer - Craft Beer: A Success By Any Definition 15 Apr 2014

As just-drinks publishes its latest on-trend report, which focuses on the craft beer sub-category, Larry Nelson ponders the future for the segment in its biggest market, the US.

Comment - Beer - BrewDog: Publicity Hounds 6 Mar 2014

This month, Larry Nelson has a challenge for those of you with an eye on the beer category. Pencils at the ready?

Comment - Beer - Remembering Graham Mackay 28 Jan 2014

Last month, the chairman and former CEO of SABMiller, Graham Mackay, passed away. Ahead of a memorial service in London later this week, Larry Nelson looks back at an extraordinary career.

Comment - Beer - Who's Big in Craft Beer 3 Oct 2013

The performance of the craft beer sub-category dominates the brewing headlines. Larry Nelson takes an in-depth look at the numbers and details Boston Beer Co's position as the driving force for craft in the US.

Comment - Beer - Mixing It Up 5 Sep 2013

Marketing a beer brand successfully has traditionally involved partnering with a big event and parting with big bags of cash. But, Larry Nelson has been introduced to a smaller, smarter way to push a beer.

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