Comment - Beer - Beaumont's Brews

Comment - Beer - Beaumont's Brews

By: Stephen Beaumont

Award-winning writer and author Stephen Beaumont gives us his monthly thoughts on what is keeping the global beer industry busy.



Beer cans should know their place, and it's not at the table - Comment 16 Jun 2017

This month, our resident beer commentator, Stephen Beaumont, has spotted a link between beer's missed opportunity in the restaurant channel and the propensity of some brewers to plump for cans as their preferred packaging.


Are big brewers buying craft brands to benefit big beer? - Comment 16 May 2017

Amid all the furore each time another craft brewer joins the other side, beer commentator Stephen Beaumont explores the strategy behind the larger players' forays in the segment.


How craft beer has shattered its US shackles and gone global - Comment 27 Apr 2017

Much as the US hogs the craft beer limelight, the segment finally appears to be going global. Stephen Beaumont looks at how craft has broken out of its birthplace and is cropping up in markets around the world.


Fruit-flavoured beer? Think of the kids - Comment 28 Mar 2017

This month, just-drinks' beer commentator, Stephen Beaumont, uses his regular column to look at the fruit-flavoured beer segment, and spies a red flag.


Why the threat of excess choice in beer is over-stated - Comment 21 Feb 2017

A theory has formed in the beer industry in recent months that the sheer range of brews on offer is leading to consumer fatigue. This month, beer commentator Stephen Beaumont considers the evidence supporting and countering this theory.


What's coming up in beer in 2017? - Predictions for the Year Ahead - Comment 17 Jan 2017

Our series of category forecasts continues. After Chris Losh shared his wine predictions last week, here's Stephen Beaumont to tell us how he sees the beer sector shaping up in 2017.


How are mid-sized brewers coping with the consolidation squeeze? - Comment 23 Nov 2016

As consolidation at each end of the beer spectrum dominates the headlines, Stephen Beaumont looks at the squeeze on those in the middle. How is life for those too big to play small and too small to play big?


The trends set to drive beer's future - Comment 13 Oct 2016

The Great American Beer Festival returned, earlier this month. just-drinks' beer commentator, Stephen Beaumont travelled to Denver to report from the three-day event and gauge the health of the beer category in the US.


It isn't just men who like beer - Comment 20 Sep 2016

Back in the 1990s, a demographic peculiarity began to make itself apparent at beer festivals in the US and Canada. Rather than attracting what most would have considered the predictable scores of male beer drinkers, these festivals, heavily populated by what we then called 'microbreweries', began to be increasingly patronised by females.


The decline of the flagship beer brand - Comment 25 Aug 2016

It's seven o'clock in the morning, and the gathering crowd already boasts a few dozen hardy souls. By the time sales actually commence in a few hours, there will be many times that number standing patiently in a line that will snake from the door down the block and likely around the corner. Welcome to the world of one-off beers.


Can craft breweries compete in lager arena? - Comment 21 Jul 2016

Regardless of what country you choose or in which time period it is framed, three words can be used to characterise most early craft beer development: small, undercapitalised and ale. As much as the first two are fairly obvious – we didn't call it 'microbrewing' for nothing, and pretty much all small-scale start-ups are underfunded – the third, ale, is somewhat less self-evident. It is nevertheless directly related to its predecessors.


Is there a future for the global beer brand? - Comment 23 Jun 2016

Can you think of a global beer brand? One that is not hamstrung by being limited to certain regions? It's not easy. Indeed, Stephen Beaumont found it equally difficult, until about two weeks ago.


How has craft beer put the squeeze on world beers? - Comment 31 May 2016

With pressure from above, from the global brewers, and from below, thanks to craft brewers, the 'world beers' segment has been feeling the squeeze of late. In his latest just-drinks column, beer commentator Stephen Beaumont considers how the mid-sized companies can ease the pressure.


Will Asia's brewers lead beer's next consolidation wave? - Comment 10 May 2016

This month, we welcome a new beer commentator to just-drinks. In his first outing, Stephen Beaumont considers whether Asia's brewers are best placed to feast on the scraps from Anheuser-Busch InBev's table as it devours SABMiller.