Comment - Beer - All Beers Brown & Beautiful
By: Pete Brown
Every month, beer writer Pete Brown casts his eye over what's making him cheer or jeer in the brewing world.
Comment - Beer - Craft Beer: Bigger? Better? Faster? More?
24 April 2012
Visiting New York earlier this month, Pete Brown had a 'eureka' moment. Naturally, it followed a visit to a brewery, and came during a conversation with some beer marketing folk.
Comment - Beer - It's a Cider the Times
29 March 2012
This month, Pete Brown turns his attention to the cider category and finds that the brewers could learn alot from their fruity cousins.
Comment - Beer - Cutting abv Only Half the Solution
8 March 2012
Pete Brown has a (rhetorical) question: When is a 7% abv drink more alcoholic than a 14% abv drink? Why, he answers, when it’s a beer, of course.
Comment - Beer - Is 2012 a FMCG/Craft Beer Tipping Point?
2 February 2012
Pete Brown is back, refreshed, raring to go, and pondering the future. "Which way will beer go in 2012?", he asks the tea leaves.
Comment - Beer - R.E.S.P.E.C.T. Find Out What it Means to Me
17 November 2011
Pete Brown has had one too many sloppy pints. He wants bartenders, restaurants and the world in general to take beer more seriously. Not too seriously, though, because drinking it is supposed to be enjoyable.
Comment - Beer - SABMiller and Foster's: A Better Match than t'Would First Appear
13 October 2011
The battle between SABMiller and Foster's Group for control of the Australian brewer took a turn in favour of SABMiller last month, when Foster's board approved its takeover offer. Our regular beer commentator, Pete Best, admits to being initially puzzled by SABMiller’s move - and he wasn't the only one.
Comment - Beer - Festivals Are The Future
1 September 2011
Wouldn't the world be a better place if every country had a beer festival? Pete Brown thinks so, and it might even help beer sales. He argues that all companies - from Anheuser-Busch InBev to backyard brewers - should be involved, too.
Comment - Beer - Everybody's Talkin' and No One Says a Word
28 July 2011
Here, in the early-21st Century, we are surrounded by progress. Look around, it's everywhere, simplifying our actions, our movements, our days. So, why is it, Pete Brown asks this month, that progress in the field of beer marketing has made things just that little bit more complicated?
Comment - Beer - The (Mis)Appliance of Science
14 July 2011
When the scientists are wheeled out to discuss the latest drinks scare story, we cow to their words. But, wait. Pete Brown has dug a little deeper, and found that their perceived statements of fact have quite a few holes. These holes, Pete feels, are opportunities for our industry - if only we've got the stomach to crawl through them.
Comment - Beer - Hey, You! Don't Drink That! Drink This!
7 June 2011
Dare you drink one of your competitor's brands? Pete Brown dares you, but believes that those that choose 'truth' instead are doing their brands a disservice.
Comment - Beer - The Failings of the Global Beer Brands
21 April 2011
In Denmark, this month, Pete Brown bore witness to the latest attempt by a multinational brewer to give its flagship beer a global identity. This well-worn road, however, is beset by perils and pitfalls. For beer, warns Pete, even moreso.
Comment - Beer - China: Global Brewers, Local Ideas
24 March 2011
A recent wave of activity in China's brewing sector suggests that the world's brewers are upping the ante in the country. They would do well, warns Pete Brown, to learn the lessons of history, and not stick to the tried and tested: It didn't work last time.
Comment - Beer - Marketing For All: A Guide
24 February 2011
The list of commentators on just-drinks just keeps on growing. Earlier this week, we unveiled Ray Rowlands, who will look at soft drinks & water. Next up, we welcome Pete Brown, a renowned blogger on all things beer whose knowledge of the brewing industry sets him in good stead to cast his eye over the brewing landscape. Pete starts his journey with just-drinks with a marketing moan, though.
