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FOCUS - Soft drinks brands target health-conscious women
3 Jan 2008
The Christmas season may be a time notorious for over-indulgence, but soft drinks companies see it as a key period for adult soft drinks, where the emphasis is increasingly on healthy offerings. Annette Farr reports on the plethora of new products targeted at health-conscious professional women.
Focus - Drinks producers in European kids’ advertising initiative
24 Dec 2007
A group of 11 major food and drinks companies have launched a new self-regulatory initiative in Europe under which they will voluntary make changes to how and what they advertise directly to children. Ben Cooper assesses the scope of the EU Pledge and its chances of success.