248 results in the archive - showing page 9 of 9
Focus - Premium not the only growth opportunity in spirits
11 Apr 2008
Focusing on premium brands may have been a priority for spirits producers in recent years but it is economy or standard products which still drive volume growth in many markets. Jeremy Cunnington of Euromonitor International takes a look at various blended Scotch and vodka markets around the world, identifying how important standard and economy products remain and the impact they are likely to have on future growth.
Focus - Argentina on crest of a wave
3 Apr 2008
Having seen Chile blaze a trail in export markets, Argentina is now asserting itself in the international wine market. Moreover, writes Chris Losh, while Argentina boasts many of the same positive attributes that have benefited Chile, such as a fantastic climate and plenty of investment, it has the scale to exceed even Chile’s formidable performance.
Focus - Brewers and regulators both eyeing growth in strong beer
28 Mar 2008
Strong beers may offer brewers significant growth potential but their perception as a cheap way of consuming alcohol puts them directly in the regulatory sights of governments looking to tackle excessive alcohol consumption and encourage responsible drinking. Catherine Mars, industry analyst for alcoholic drinks at Euromonitor International, reviews recent developments in this growth sector.
Focus - Bright future for South African soft drinks market
29 Feb 2008
Notwithstanding a disappointing performance from carbonates in 2006 as a result of a C02 shortage, recent years have seen strong growth in the South African soft drinks market. Richard Corbett of research group Canadean analyses current market trends and assesses future growth potential.
Focus - Water brands look to build on Eastern European growth
22 Feb 2008
Having overtaken carbonated soft drinks in volume terms last year, the bottled water category in Eastern Europe can look forward to further growth over the next five years. But, writes Rob Walker, industry analyst for non-alcoholic drinks at Euromonitor International, while rising incomes and changing aspirations offer significant opportunities for bottled water brands, the region’s demographics are not as favourable as other emerging markets.
Focus - Soft drinks makers reap superfruit dividend
8 Feb 2008
Growing consumer interest in the health-enhancing properties of exotic fruits has proved a significant boon for the soft drinks industry. Most of these superfruits end up in juice form, writes Shane Starling, providing soft drinks producers with a constant stream of new product opportunities at premium price points.
FOCUS - Soft drinks brands target health-conscious women
3 Jan 2008
The Christmas season may be a time notorious for over-indulgence, but soft drinks companies see it as a key period for adult soft drinks, where the emphasis is increasingly on healthy offerings. Annette Farr reports on the plethora of new products targeted at health-conscious professional women.
Focus - Drinks producers in European kids’ advertising initiative
24 Dec 2007
A group of 11 major food and drinks companies have launched a new self-regulatory initiative in Europe under which they will voluntary make changes to how and what they advertise directly to children. Ben Cooper assesses the scope of the EU Pledge and its chances of success.